RARE - Original Advertising Catalog
 
 

Great Art Deco Design 


Dent Hardware

Hardware for Commercial Refrigeration 


Large Fold-out Illustration Graphics


ca 1930s


For offer, a nice old piece of ephemera! Fresh from a prominent estate in Upstate NY. Never offered on the market until now. Vintage, Old, Original, Antique, NOT a Reproduction - Guaranteed !! Great  illustrations. This came from the Dent factory after it closed. 10 pages. See photos for dimensions. Fold outs - large size format. In excellent condition - NOS - New Old Stock - never used. Complete. Please see photos for all details. If you collect 20th century Americana history, American history, advertisement ad, etc. this is a treasure you will not see again! Add this to your image oGeneral Electric "Monitor-Top" refrigerator, introduced in 1927r paper / ephemera collection. Combine shipping on multiple bid wins! 2135




A refrigerator (colloquially fridge) consists of a thermally insulated compartment and a heat pump (mechanical, electronic or chemical) that transfers heat from the inside of the fridge to its external environment so that the inside of the fridge is cooled to a temperature below the room temperature. Refrigeration is an essential food storage technique in developed countries. The lower temperature lowers the reproduction rate of bacteria, so the refrigerator reduces the rate of spoilage. A refrigerator maintains a temperature a few degrees above the freezing point of water. Optimum temperature range for perishable food storage is 3 to 5 °C (37 to 41 °F).[1] A similar device that maintains a temperature below the freezing point of water is called a freezer. The refrigerator replaced the icebox, which had been a common household appliance for almost a century and a half.


The first cooling systems for food involved ice. Artificial refrigeration began in the mid-1750s, and developed in the early 1800s. In 1834, the first working vapor-compression refrigeration system was built. The first commercial ice-making machine was invented in 1854. In 1913, refrigerators for home use were invented. In 1923 Frigidaire introduced the first self-contained unit. The introduction of Freon in the 1920s expanded the refrigerator market during the 1930s. Home freezers as separate compartments (larger than necessary just for ice cubes) were introduced in 1940. Frozen foods, previously a luxury item, became commonplace.


History

Refrigeration technology

See also: Refrigeration and Timeline of low-temperature technology

Before the invention of the refrigerator, icehouses were used to provide cool storage for most of the year. Placed near freshwater lakes or packed with snow and ice during the winter, they were once very common. Natural means are still used to cool foods today. On mountainsides, runoff from melting snow is a convenient way to cool drinks, and during the winter one can keep milk fresh much longer just by keeping it outdoors. The word "refrigeratory" was used at least as early as the 17th century[2]


The history of artificial refrigeration began when Scottish professor William Cullen designed a small refrigerating machine in 1755. Cullen used a pump to create a partial vacuum over a container of diethyl ether, which then boiled, absorbing heat from the surrounding air.[3] The experiment even created a small amount of ice, but had no practical application at that time.




In 1805, American inventor Oliver Evans described a closed vapor-compression refrigeration cycle for the production of ice by ether under vacuum. In 1820, the British scientist Michael Faraday liquefied ammonia and other gases by using high pressures and low temperatures, and in 1834, an American expatriate in Great Britain, Jacob Perkins, built the first working vapor-compression refrigeration system. It was a closed-cycle device that could operate continuously.[4] A similar attempt was made in 1842, by American physician, John Gorrie,[5] who built a working prototype, but it was a commercial failure. American engineer Alexander Twining took out a British patent in 1850 for a vapor compression system that used ether.


The first practical vapor compression refrigeration system was built by James Harrison, a Scottish Australian. His 1856 patent was for a vapor compression system using ether, alcohol or ammonia. He built a mechanical ice-making machine in 1851 on the banks of the Barwon River at Rocky Point in Geelong, Victoria, and his first commercial ice-making machine followed in 1854. Harrison also introduced commercial vapor-compression refrigeration to breweries and meat packing houses, and by 1861, a dozen of his systems were in operation.



Ferdinand Carré's ice-making device

The first gas absorption refrigeration system using gaseous ammonia dissolved in water (referred to as "aqua ammonia") was developed by Ferdinand Carré of France in 1859 and patented in 1860. Carl von Linde, an engineering professor at the Technological University Munich in Germany, patented an improved method of liquefying gases in 1876. His new process made possible the use of gases such as ammonia (NH3), sulfur dioxide (SO2) and methyl chloride (CH3Cl) as refrigerants and they were widely used for that purpose until the late 1920s.


Domestic refrigerator


McCray pre-electric home refrigerator ad (1905). This company, founded in 1887, is still in business.

In 1913, refrigerators for home and domestic use were invented by Fred W. Wolf of Fort Wayne, Indiana, with models consisting of a unit that was mounted on top of an ice box.[6][7] In 1914, engineer Nathaniel B. Wales of Detroit, Michigan, introduced an idea for a practical electric refrigeration unit, which later became the basis for the Kelvinator. A self-contained refrigerator, with a compressor on the bottom of the cabinet was invented by Alfred Mellowes in 1916. Mellowes produced this refrigerator commercially but was bought out by William C. Durant in 1918, who started the Frigidaire company to mass-produce refrigerators. In 1918, Kelvinator company introduced the first refrigerator with any type of automatic control. The absorption refrigerator was invented by Baltzar von Platen and Carl Munters from Sweden in 1922, while they were still students at the Royal Institute of Technology in Stockholm. It became a worldwide success and was commercialized by Electrolux. Other pioneers included Charles Tellier, David Boyle, and Raoul Pictet. Carl von Linde was the first to patent and make a practical and compact refrigerator.


These home units usually required the installation of the mechanical parts, motor and compressor, in the basement or an adjacent room while the cold box was located in the kitchen. There was a 1922 model that consisted of a wooden cold box, water-cooled compressor, an ice cube tray and a 9-cubic-foot (0.25 m3) compartment, and cost $714. (A 1922 Model-T Ford cost about $450.) By 1923, Kelvinator held 80 percent of the market for electric refrigerators. Also in 1923 Frigidaire introduced the first self-contained unit. About this same time porcelain-covered metal cabinets began to appear. Ice cube trays were introduced more and more during the 1920s; up to this time freezing was not an auxiliary function of the modern refrigerator.



The first refrigerator to see widespread use was the  "Monitor-Top" refrigerator introduced in 1927, so-called because of its resemblance to the gun turret on the ironclad warship USS Monitor of the 1860s. The compressor assembly, which emitted a great deal of heat, was placed above the cabinet, and enclosed by a decorative ring. Over a million units were produced. As the refrigerating medium, these refrigerators used either sulfur dioxide, which is corrosive to the eyes and may cause loss of vision, painful skin burns and lesions, or methyl formate, which is highly flammable, harmful to the eyes, and toxic if inhaled or ingested. Many of these units are still functional today, after requiring little more service than a replacement start relay or thermostat if at all. These cooling systems cannot legally be recharged with the hazardous original refrigerants if they leak or break down.




The introduction of Freon in the 1920s expanded the refrigerator market during the 1930s and provided a safer, low-toxicity alternative to previously used refrigerants. Separate freezers became common during the 1940s; the popular term at the time for the unit was a deep freeze. These devices, or appliances, did not go into mass production for use in the home until after World War II.[8] The 1950s and 1960s saw technical advances like automatic defrosting and automatic ice making. More efficient refrigerators were developed in the 1970s and 1980s, even though environmental issues led to the banning of very effective (Freon) refrigerants. Early refrigerator models (from 1916) had a cold compartment for ice cube trays. From the late 1920s fresh vegetables were successfully processed through freezing by the Postum Company (the forerunner of General Foods), which had acquired the technology when it bought the rights to Clarence Birdseye's successful fresh freezing methods.


The first successful application of frozen foods occurred when General Foods heiress Marjorie Merriweather Post (then wife of Joseph E. Davies, United States Ambassador to the Soviet Union) deployed commercial-grade freezers in Spaso House, the US Embassy in Moscow, in advance of the Davies’ arrival. Post, fearful of the USSR's food processing safety standards, fully stocked the freezers with products from General Foods' Birdseye unit. The frozen food stores allowed the Davies to entertain lavishly and serve fresh frozen foods that would otherwise be out of season. Upon returning from Moscow, Post (who resumed her maiden name after divorcing Davies) directed General Foods to market frozen product to upscale restaurants.



Commercial and domestic refrigerators

Commercial refrigerator and freezer units, which go by many other names, were in use for almost 40 years prior to the common home models. They used gas systems such as ammonia (R-717) or sulfur dioxide (R-764), which occasionally leaked, making them unsafe for home use. Practical household refrigerators were introduced in 1915 and gained wider acceptance in the United States in the 1930s as prices fell and non-toxic, non-flammable synthetic refrigerants such as Freon-12 (R-12) were introduced. However, R-12 damaged the ozone layer, causing governments to issue a ban on its use in new refrigerators and air-conditioning systems in 1994. The less harmful replacement for R-12, R-134a (tetrafluoroethane), has been in common use since 1990, but R-12 is still found in many old systems today.


A common commercial refrigerator is the glass fronted beverage cooler. These type of appliances are typically designed for specific re-load conditions meaning that they generally have a larger cooling system. This ensures that they are able to cope with a large throughput of drinks and frequent door opening. As a result, it is common for these types of commercial refrigerators to have energy consumption of >4 kWh/day.[10]




Art Deco, sometimes referred to as Deco, is a style of visual arts, architecture and design that first appeared in France just before World War I.[1] Art Deco influenced the design of buildings, furniture, jewelry, fashion, cars, movie theatres, trains, ocean liners, and everyday objects such as radios and vacuum cleaners.[2] It took its name, short for Arts Décoratifs, from the Exposition internationale des arts décoratifs et industriels modernes (International Exhibition of Modern Decorative and Industrial Arts) held in Paris in 1925.[3] It combined modern styles with fine craftsmanship and rich materials. During its heyday, Art Deco represented luxury, glamour, exuberance, and faith in social and technological progress.


Art Deco was a pastiche of many different styles, sometimes contradictory, united by a desire to be modern. From its outset, Art Deco was influenced by the bold geometric forms of Cubism and the Vienna Secession; the bright colors of Fauvism and of the Ballets Russes; the updated craftsmanship of the furniture of the eras of Louis Philippe I and Louis XVI; and the exotic styles of China and Japan, India, Persia, ancient Egypt and Maya art. It featured rare and expensive materials, such as ebony and ivory, and exquisite craftsmanship. The Chrysler Building and other skyscrapers of New York built during the 1920s and 1930s are monuments of the Art Deco style.


In the 1930s, during the Great Depression, Art Deco became more subdued. New materials arrived, including chrome plating, stainless steel, and plastic. A sleeker form of the style, called Streamline Moderne, appeared in the 1930s; it featured curving forms and smooth, polished surfaces.[4] Art Deco is one of the first truly international styles, but its dominance ended with the beginning of World War II and the rise of the strictly functional and unadorned styles of modern architecture and the International Style of architecture that followed.[5]