This is a new with tags retractable tape measure that was crocheted into the shape of an animal that Cracker Barrel used to carry. This particular one is of a clownfish. Including its tail, it measures about 3" across. Hidden under the knit, there is a button on the bottom to retract the tape measure when you are finished using it. The measure is inches on one side and centimeters on the other. It extends out to 60" (5 feet) or 150 cm. Please see all photos for the kooky fun details on this piece.