IMPACT! No 4 - Photo Book - Shocking, Amazing, and Weird - 1950s - Small A5 - (34 Pages)

These are very weird little books with a varied selection of pictures and topics. They are slightly smaller than standard digest size (A5) but packed with all manner of pictures - car crashes with nothing excluded, hangings, stabbings, you name it; if it's nasty, it's here, all mixed in with pin-up pictures. You wonder who their readership was. 

Can't see any dates but suggest late 1950s; a UK publication but lots of the pictures of car crashes, etc., are American. Text from their editorial below.

We do not want to be like any other magazine. We want to be entirely different because we sincerely think that something fresh is required by a reading public now jaded by the " carbon copies " springing up all over the bookstalls like an epidemic.

We take the world as our picture library for the thrills and chills to interest you. From a batch of thirty or forty pictures sometimes only one is selected, because that one has that certain something. Not following any set pattern, we want to give you a glimpse of everything, but, at the same time, want to provide pictures not one of which you will be able to pass over without being enticed to read the caption to know more about it. That is our aim. IMPACT and more IMPACT. Photographs you have never seen before. Pictures which catch your imagination and, above all, pictures which arouse in you the desire to see our next editions.

With the passing of time we shall know by our circulation demand just how much you like this new, hard hitting approach to photo-journalism. If the response is encouraging, as we believe it will be, then Photo IMPACT guarantees to increase its pages and its potency-for the same price.

This magazine has been graded as - Good

Notes - A reasonably well worn and read copy but quite clean and complete.

Magazine and Book  Grading

I try to be as fair as possible in describing books, so that you are not disappointed when opening your parcel. I, like you, have bought many books that have been poorly described, and have often felt let down by the seller.

Most books you buy will fall into the good category if graded honestly. It is important that you pay attention to any additional notes that may be attached to the grading, as this will point out anything that I think is substantially different, or merits special note.

Fine – As near to a new copy as you are going to get, looks like it’s just been lifted off the newsagents shelf.

Very Good – No defects apparent, an excellent copy. Clean and flat with no damage to the spine, bright staples and no markings to the cover or inside. Above average copy, read just a couple of times and has been stored well.

Good – An average copy, that may have a combination of minor defects which could include light creases, small nicks to the cover or inside, some buffing to the spine, and the staples could be showing signs of early deterioration. The book, though, will still feel tight with no loose pages. A nice collectible copy.

Fair – A below-average copy that will have more severe defects as noted from the good category. The staples will be rusty and the center pages could be loose or even lightly taped to secure. The book will be complete with no rips or pages missing.

Poor – A worn copy that feels flat and well-thumbed. It will have more severe defects as noted from the categories above. It will possibly have suffered from being stored in damp conditions, making the staples rusty with pages coming loose. It may have damage or markings to some of the pages and the cover. Notes will nearly always be attached to this grading.