ARNOLD SCHWARZENEGGER: PUMPING IRON (1977, directed by George Butler and Robert Fiore)

Photostat proof of a design for print advertising, 5 1/2" x 5", matte-finish stock, reproducing a film still, titling and copy (verso of sheet annotated in ink). Unmatted, unframed.

From the collection of Walter Glinka, art director, the design / layout by him. Provenance: the estate of Walter Glinka. We do not know if the design offered here, either thus or in altered form, was used in advertising the film. 

Photostat: process whereby an image is exposed directly onto photographic paper for ten seconds or so, the paper processed in developing and fixing baths, air- or machine-dried; the resulting negative print, which takes approximately two minutes to produce, yields any number of positives when rephotographed. This process is faithful to the original from which it is made, yielding gray values, tone gradation, luminosity, saturation, etc. with great fidelity. Photostat cameras were commonly in use at advertising firms through the 1980s.

Walter Glinka (1921-2012). Born, Heide (Holstein), Germany. Education: Staatlichen Kunstakademie, Düsseldorf (art, philosophy). Moved to United States, circa 1954. Circa 1950 – circa 1984: film advertising design, initially freelance work and employment with Liberty Art Studios (David Diener and Herbert Hauser), then Monroe Greenthal Co. and its successor companies Diener / Hauser / Greenthal and Diener / Hauser / Bates, Glinka’s long-time position that of Senior Art Director. The Diener / Hauser firms were routinely responsible for between one-third and one-half of film advertising in this country.