Who it's for: It's for women who want a soft shine lip color with sheer coverage.

Why it's different: Luxurious butters and oils improve the overall condition of lips, instantly and over time. It glides on smoothly and evenly for hours of feather-free wear and is available in a range of light shimmer and flat-finish shades.

How to use: Wear it on its own for a soft, shiny hint of tint and an extra boost of conditioning color.

Bobbi's tips: Always keep your lip color within the natural lines of your lips. Line lips with a pencil after applying lip color to keep lipstick from feathering and to create natural-looking definition. Blotting lipstick with your fingers presses color into the lips and creates a stain that will last. Use a lip brush to apply darker and brighter shades, which require precise application. For a simple way to extend your lip wardrobe, apply a swipe of bright lip color on bare lips followed by a lip balm for a pretty, sheer tint.