What it is: A finely milled, full-pigment eyeshadow formula in eight different finishes.

What it does: With finishes to choose from that include titanium, duo-chrome, ultra-matte, metallic, satin, shimmer, sparkle and velvet, you're certain to find exactly what you're looking for. Each shade features a full-pigment, buildable formula and can be used to create a custom palette.