There's a new way to achieve a natural-looking flushed cheek look with one swipe of our gel-cream blush, cheek heat color tubes This brand new lightweight gel cream cheek color creates a buildable, natural look for that perfect flushed effect The oil-free, water-infused gel glides onto the skin like silk for a soft supple natural-looking shade and a flawless dewy finish Infused with Color pigments for buildable, natural look - layer the formula for a long-lasting blush flushed look You'll love