DAY CREAM - For hydrated skin that’s smooth and plump, try Anew Reversalist Day Perfecting Cream, our new and improved formula with a dual collagen boost for results in 2 days. Enhanced with added Protinol Technology, it’s formulated to help boost hyaluronic acid production by over 100% in just 2 days* and has been clinically shown to reduce the appearance of fine lines and wrinkles in just 7 days**.
Product specification:
• Dermatologically tested.
• Formulated with Protinol Technology and Tri-Elastinex Technology.
• SPF 25 broad spectrum UVA/UVB protection.
• 50ml.
How to use - Once daily, every morning, gently smooth over cleansed face and neck in an upward and outward motion, and enjoy hydrated, plumper skin.
*Tested on reconstructed skin tissues.
**Based on a clinical efficacy study
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NIGHT CREAM - Hydrate, smooth and plump your skin while you sleep with Anew Reversalist Night Revitalising Cream, our new and improved formula with a dual collagen boost for results in 2 days. Enhanced with added Protinol Technology, it’s formulated to help boost hyaluronic acid production by over 100% in 2 days* and starts smoothing the appearance of fine lines and wrinkles in 2 days – 8/10 agree**.
Product specification:
• Dermatologically tested.
• Formulated with Protinol Technology and Tri-Elastinex Technology.
• Formulated to help restore skin’s plumpness overnight.
• 50ml.
How to use me - Every evening, gently smooth over your cleansed face and neck and wake up to hydrated, plumper skin.
*Tested on reconstructed skin tissues.
** Based on a consumer study with 113 participants.
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Our first rotational anti-ageing night cream, Anew Reversalist Infinite Effects uses Retinol and Phyto+ Complexes, to boost collagen levels for smooth wrinkle-free skin. In fact, 92% who sampled agreed that age-defying results continued to improve their skin, week after week. 30ml.
How to use - For the best results, apply to cleansed, dry skin in an upward and outward motion across your whole face. You should also follow these 2 phases:Phase 1: Use for 7 nights then rotate. Phyto+ Complex replenishes and prepares the skin.
phase 2: Use for 7 nights then rotate. Super-Retinol Complex activates skins receptors to boost collagen and help repair wrinkles.
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Lifting dual eye system - Think an eye cream can't make a difference? Millions* can't be wrong! Wave goodbye to fine lines and sagging with award-winning† Protinol™ Technology for a visible eye lift in just 2 days**. This lightweight, non-greasy and non-sticky formula absorbs quickly and works as well under make-up as it does on bare skin, giving you the skin confidence you deserve. 20ml
UPPER EYE GEL - Skin tighteners and revitalising caffeine help the eye area look dramatically lifted
UNDER EYE CREAM- Nourishing peptide-rich formula for a visibly smoother, firmer undereye
WHAT IS PROTINOL™ TECHNOLOGY? Our patented, breakthrough Protinol™ Technology is clinically proven to help restore both types of collagen, bringing your skin closer to the optimal ratio found in baby skin, for your best skin in years – truly an industry first. Your skin, reborn.
• Skin concern: fine lines and sagging around the eyes.
• Formulated with Protinol™ Technology, caffeine, pomegranate and phytol.
• Oil and fragrance free.
• Dermatologist, clinically, allergy and ophthalmologist tested.
• Suitable for contact lens wearers.
How to use - Twice daily, apply the cream to your under eyes and the gel to your eyelids up to your brow bone. Take care, this skin is delicate!
*Based on 2020 full-year global units sold.
**Based on a consumer science study with 154 participants
†Edison Award 2021 (silver) in the ‘Consumer Goods’ category for Anew Protinol™ skincare anti-ageing technology.
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Brightening dark circle Corrector dual eye system - Technology that brightens dark circles in just 2 days.** This non-greasy and non-sticky formula absorbs quickly and works as well under make-up as it does on bare skin, giving you the skin confidence you deserve. 20ml
COLOUR CORRECTING DAY CREAM - Colour-Correcting Pigment Technology instantly brightens shadows
SOOTHING NIGHT GEL - organic marine algae extract helps reduce the cause of dark circles
WHAT IS PROTINOL™ TECHNOLOGY? Our patented, breakthrough Protinol™ Technology is clinically proven to help restore both types of collagen, bringing your skin closer to the optimal ratio found in baby skin, for your best skin in years – truly an industry first. Your skin, reborn.
• Skin concern: dark circles and undereye shadows.
• Formulated with Protinol™ Technology, Colour-Correcting Pigment Technology and marine algae extract.
• Dermatologist, allergy and ophthalmologist tested.
• Suitable for contact lens wearers.
How to use - Apply the cream each morning and the gel every night to your undereyes. The skin here is delicate, so be gentle!
*Based on 2020 full-year global units sold.
**Based on a consumer science study with 130 participants.
†Edison Award 2021 (silver) in the ‘Consumer Goods’ category for Anew Protinol™ skincare anti-ageing technology.
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Mini kit - Avon Anew Reversalist -
Try your perfect mini skincare set today for visible results in just 2 days. The Anew Reversalist Firmer & Smoother Looking Skin Regime includes mini editions of our Revitalising Micellar Water, Radiance Maximising Serum and Reversalist Day and Night Cream featuring Protinol™ Technology for a dual collagen boost. 30 -45 years What's included: |
How to use - Use finger tips to gently pat (do not rub) into clean, dry skin over wrinkles. Can be used alone or over your moisturiser and make-up.
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This incredible serum delivers concentrated vitamin C, a powerful antioxidant, straight onto your skin for a boost of radiance instantly. In 1 week, skin looks and feels healthier*.
In 2 weeks, skin looks smoother and more even*.
After 5 weeks, an independent dermatologist study showed an improvement in overall photo damage, and an improvement in skin sagging and sallowness**.
*Based on a consumer study with 135 participants.
**Based on a clinical study with 20 participants.30ml
How to use - Apply 2-3 drops of this lightweight serum daily, before your day and night cream
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Precious metal mask - A rinse-off precious metal face mask for mature skin. Infused wih real platinum and hyaluronic acid, for skin that looks and feels stronger, more supple, hydrated and resilient. 75ml.
How to use - Apply a thin layer to clean, dry skin, avoiding the eye area. Relax
for 20 minutes while you allow it to dry completely, then rinse away to
reveal youthful radiance.
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Radiance booster capsules - These brilliant little capsules deliver a rejuvenating boost of radiance to your skin whenever it needs it. 1 capsule contains a power shot of 20% concentrated vitamin C that stays active on the skin for 48 hours. Your skin will look and feel healthier in just 1 week. Contains: 12 capsules.
How to use -Twist the end of the capsule to release the dose. Squeeze concentrate into your hand and mix with your night cream. Use 2-3 times a week, or whenever your skin needs a boost.
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Set of 2 muslin cloths. 100% cotton. Machine washable.
How to use - Soak under warm water and gently apply to face to gently massage away cleanser.
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Want skin that feels refreshed, energised and radiant with a healthy glow? The Anew Purifying Jelly Cleanser fights free-radicals and flushes out impurities for skin that looks and feels healthier within 1 week. Dermatologist tested and suitable for all skin types.
• Purifying jelly cleanser for a deep cleanse.
• Formulated with Antioxidant Complex, charcoal extract and green tea.
• 150ml.
How to use - Massage into the skin and rinse using warm water, before patting dry and applying your favourite Anew moisturiser.
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Our plumping Anew Revitalising Micellar Water works instantly to dissolve make-up and impurities, leaving skin looking and feeling revitalised. It even removes waterproof make-up!
Allergy tested, dermatologist tested, clinically tested, ophthalmologist tested, hypoallergenic, non-comedogenic and suitable for all skin types – even sensitive.
• Hydrating and brightening micellar water.
• Formulated with hyaluronic acid, vitamin B3 and micelles.
• 200ml.
How to use - Soak a cotton pad and sweep gently over your skin until it’s squeaky clean, before applying your favourite Anew moisturiser.
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The Anew Vitamin C Radiance Tonic is an exfoliating and brightening acid toner that harnesses the power of vitamin C. In as little as 1 week, your skin will look more radiant and texture is refined. Hello, glow!
Dermatologist tested, allergy tested and suitable for all skin types.
• Fast-absorbing, non-greasy and non-sticky acid toner.
• Formulated with vitamin C, glycolic acid and lactic acid.
• 200ml.
How to use - After cleansing your face, soak a cotton pad and wipe gently over cleansed skin. Follow with Anew Vitamin C Radiance Serum and your favourite Anew moisturiser. If using this product in the morning, we recommend following with a moisturiser with sunscreen.
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Looking for a gentle way to effectively cleanse your skin of make-up and impurities? Say hello to our Transforming Cleansing Balm, a soothing oil-based cleanser that not only leaves your skin refreshed, but also improves its texture over time.
Enriched with our luxurious tropical butter complex of mango, shea butter and cocoa butter, it also helps to reinforce your skin’s natural protective barrier for a hydrated and radiant look. In fact, 8 out of 10 women agreed that their skin looked and felt younger after just two weeks. 50ml.
How to use - Simply massage a pea-size amount between your fingertips until the balm melts into a silky oil. Gently massage into the face, neck and eye area. Add water to activate the oil and watch it transform into a creamy lotion. To remove, soak a muslin cloth in warm water and gently wipe over your face and neck.-----
Saturated with the anti-ageing power of 5 days’ worth of serum, our Anew Essential Youth Maximising Sheet Mask provides your skin with an instant boost. Working to repair your skin’s cells for a firmer, more youthful look, over time it also helps to reduce fine lines and wrinkles.
How to use - It’s so easy to use. Simply place the mask over your face and leave
for 10-15 minutes. Once you’ve removed the mask, be sure to massage your
face until all of the serum has been absorbed.
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The incredible Anew Anti-Wrinkle Smoothing Serum contains 0.1% pure retinol. Pure Retinol helps boost collagen levels to fill even deep wrinkles. Team this with exclusive resurfacing Oxa-Di-Acid and you've got a serum that delivers improvement in the look of surface wrinkles in just days. Dermatologist tested. Suitable for all skin types. 30ml
In 3 days: 99% of women showed an improvement in fine lines*.
In 1 week: the look of even deep wrinkles are reduced*.
In 2 weeks: 100% of women showed results on wrinkles*.
How to use me- Apply to cleansed face and neck in the evening. Follow with your Anew moisturiser and don't forget your SPF in the morning.
*Based on a clinical study with 69 participants.
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Anew Anti-Wrinkle Plumping Concentrate - Plump and smooth your skin with our anti-wrinkle concentrate. Formulated with our highest concentration of hyaluronic acid for your best ever wrinkle results. The plumping power of pure 1.5% hyaluronic acid enhanced with our pioneering tri-molecule blend, with 3 molecule sizes for deeper penetration. Plumps skin from the inside out for better results.
• Size: 30ml
• Skin Type: Mature
• Contains 1.5% Hyaluronic Acid
How to use - Apply in upwards and outwards motions to a cleansed face and neck in the morning and/or evening. Follow with your Anew moisturiser to obtain the best results from this anti wrinkle product as part of a dedicated and personalised weekly skincare regime.
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Instant eye smoother - Dreaming of the perfect eye day? Well, dreams can come true. Say hello to our Instant Eye Smoother, an under-eye cream that works to help banish the look of under-eye bags, puffiness and wrinkles – in just seconds*. Plus it lasts all day, leaving you looking fabulous from morning to night. 15ml.
How to use:
1. Dot a tiny amount under the eye
2. Gently tap (don’t rub) over skin to form a layer
3. Keep your face still and allow to dry – you’ll feel it instantly begin to tighten
*based on a consumer study with 128 participants
Daily defence moisturiser vitamin C SPF50 - This must-have multi-tasking moisturiser is your primer, moisturiser and SPF in one. Formulated with highly potent, stable vitamin C, it refines skin's texture and reveals its radiance without being greasy or oily. You glow girl!
Put dry skin to bed with a pillow-proof mask that drenches skin in hyaluronic acid and shea butter, so you get to wake up quenched. Our Anew Deeply Hydrating Overnight Mask is clinically shown to help boost skin’s moisture by 293%, with fine dry lines reduced overnight, and visibly plumped and hydrated skin within 2 weeks. 9 out of 10 triallists woke up to younger-looking skin*. • Skin concern: dry, dehydrated skin with fine lines. • Formulated with hyaluronic acid and shea butter beads. • Size: 50ml. How to use - After cleansing away the day, apply a generous layer over your night cream, or to bare skin, 3 times per week. There’s no need to rinse; simply drift off and wake up to softer, smoother-looking skin with a radiant glow. *Based on those who expressed an opinion in a consumer study with 159 participants. ----- Youth Maximising serum - Does your face cream need a boost? Double its power with our Anew Youth Maximising Serum, an anti-ageing formula that works to maximise the results of your face cream. Infused with tetra peptides, it works to hydrate, soften and smooth your skin for a radiant appearance. Plus, with its lightweight formula it won’t feel heavy or sticky on your face. Instantly: 93% agree it improves skin’s radiance and clarity. • Skin concern: skin in need of a boost. How to use - Apply this boosting serum in upwards and outwards motions to cleansed face and neck in the morning and/or evening. Follow with your Anew moisturiser to obtain the best results from this anti-ageing product as part of a dedicated and personalised weekly skincare regime. |
Lifting silver mask - Peel to reveal the skin of dreams with our Anew Lifting Silver Mask. It lifts out dirt and impurities, leaving you with refined, refreshed, and energised skin that is brighter and more luminous.
• Skin concern: dull, dry skin in need of a boost.
• Infused with luminous platinum pearl.
• Dermatologist tested.
• 75ml.
How to use:
STEP 1: Apply a thick, even layer to clean, dry skin, avoiding the eye area.
STEP 2: Relax as it dries completely, for about 15 minutes.
STEP 3: Peel off and follow with your favourite Anew moisturiser
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Radiance maximising gold peel off mask - Treat your skin to a luxurious pamper with our Anew Radiance Maximising Gold Mask, infused with pearlescent pigments and real gold. This luxe-feeling mask lifts out dirt and impurities and removes dry, flaky skin, so you can peel to reveal skin that looks smoother, energised and more radiant.
Product specification:
• Skin type: dull skin lacking in radiance.
• Formulated with pearlescent pigments and real gold.
• Dermatologist tested.
• Size: 75ml.
How to use:
Step 1: Apply a thin layer to cleansed, dry skin avoiding the eye area. Step 2: Sit back and relax for about 20 minutes while it dries completely. Step 3: Peel away slowly to lift out impurities and reveal refreshed, smoother-looking skin. Step 1: Apply a thin layer to cleansed, dry skin avoiding the eye area.
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Revitalising copper mask - If dull skin is getting you down, re-energise your complexion with our Anew Revitalising Copper Mask. This metallic face mask peels away to reveal smooth, revitalised-looking skin* you'll love. The secret? It's infused with pure copper ferment to help protect your skin's collagen.**
• Skin concern: dull skin.
• Formulated with pure copper ferment.
• Size: 75ml.
How to use - Simply smooth a thin layer across your face. Relax for 20 minutes as it dries completely, then peel away slowly to help lift away impurities and dullness.
*Based on a consumer study with 59 participants.
**Based on a 1-day clinical study on skin cells.
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Discovery set ( 3 serum mini trial ) - Want to try Anew skincare but don't know where to start? Or maybe you just want to treat someone who loves skincare as much as you do. Try our Anew Discovery Set, featuring 3 of our bestselling skincare serums, and find the one for you today.
What's included:
• 1 x Anew Radiance Maximising Serum 10ml.
• 1 x Anew Anti-Wrinkle Plumping Concentrate 10ml.
• 1 x Anew Renewal Power Serum 10ml.
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Even texture & tone serum - Get even with our Anew Even Texture & Tone Serum. Formulated with salicylic acid, this mild and gentle serum will show discolouration who's boss, helping to fight back against dark spots and uneven skin tone.
91% of triallists agreed this product makes skin look visibly flawless, even diminishing blemish marks*.
• Skin concern: dark spots, discolouration and uneven skin tone.
• Formulated with salicylic acid.
• Size: 30ml.
How to use - Apply this correcting serum in upwards and outwards motions to cleansed face and neck in the morning and/or evening. Follow with your Anew moisturiser to obtain the best results from this product as part of a dedicated and personalised weekly skincare regime.
*Based on those who expressed an opinion on the Anew Even Texture & Tone Serum in an 8-week consumer study.
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Even texture & tone day cream SPF35 - Tired of red blotches and dark circles under your eyes? Give your face the boost it deserves with our Anew Clinical Even Texture & Tone Cream SPF35. Formulated with Precision 3T Technology, it works to even out skin tone and improve texture for a smooth and flawless finish. 30ml. How to use - Morning and night, simply massage this enriching moisturiser onto your freshly cleansed face and neck -------- Vitamin C warming peel - Exfoliate your way to gorgeous, glowing skin with our Anew Warming Peel Exfoliant, a scrub formulated with Vitamin C and natural seeds. Enjoy the warming sensation as the exfoliant opens your pores and helps remove impurities. -------
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Put dry skin to bed with a pillow-proof mask that boosts skin's moisture with the power of hyaluronic acid and shea butter beads. The Anew Deeply Hydrating Mask is clinically shown to help boost skin's moisture by 239%*, with fine dry lines reduced overnight, and visibly plumped and hydrated skin within 2 weeks. • Skin concern: dry, dehydrated skin with fine lines. How to use - After cleansing away the day, apply a generous layer over your night cream, or to bare skin, 3 times a week. There's no need to rinse, simply drift off and wake up to smoother-looking skin with a radiant glow. *Based on a clinical study with 24 participants. |