Marketed in 1998, Big Brainy Babies offered 48 cloth figures made to resemble famous men and women. 

Each figure depicted the important person as a infant with an oversized head. 

According to the promotional text, these toys were designed to encourage creativity and a love of learning in the children who played with them. 

If, however, adult collectors acquired them with an enthusiasm that equaled the Beanie Baby craze of the 1990s, that suited the manufacturer just fine.