The GoldenTyre brand was born in the early eighties by a team of expert tire technicians specialized in Italy. In 2004 it became the property of Buymec Srl (Pisa), a young and dynamic company specialized in the production and distribution of motorcycle products, which in a very short time increased the visibility of the brand by delivering new products to the European motorsport market and shaped the company's history. GoldenTyre entered the racing world and quickly became recognized as a key supplier of high-end, technologically advanced racing rubber across Europe. As the GoldenTyre brand continues to become more popular and used by more riders, it is evident that to be competitive in the world of enduro, there is only one choice of tyres.