Olga Berluti, The Artist - When she arrived at rue Marbeuf in 1959, straight from the Italian village in Emilia-Romagna where she was born, Olga, Talbinio’s cousin, discovered a
world whose manners andvalues were foreign to her, yet her lively and cheerful disposition rapidly won her the hearts and minds of Berluti’s clients. Little by little, she developed
a long-lasting creative affinity with her cousin Talbinio, who was by now the head of the firm. Her youthful vitality worked its magic on all who came, turning their purchasing
decisions into a charming game.
Olga-Berlutti - Colours - Talbinio’s imagination paired with Olga’s boldness worked wonders. Olga transformed the shop into a drawing room where clients could enjoy conversation
in good company. Jacques Lacan would chance upon Roman Polanski and Yves Saint Laurent, Pierre Bergé or Karl Lagerfeld. In 1962, Olga’s perception of the young artist, both
rebel and client, Andy Wharol led her to create an exceptional pair of loafers. The shoes’ clean, unconventional lines gave them an unmistakable stamp of modernity, and the artist
immediately recognized their unique character, their avant-garde originality echoing his own artistic endeavors. He took possession on them enthusiastically, and they carried his
name ever after, with the model becoming one of the classics of the House.
It was a light-hearted period, the future looked promising, and bold colours made their entry into this now venerable institution. Olga brought a touch of spice to luxury, perfecting
Berluti’s Venezia leather and introducing a hand-finished patina in a palette of exclusive shades. The House’s very individual shoes and the soul Olga discovered for them made the
magic that to this day remains the romantic signature of Berluti.The Signature - Lasts, The Foundation of Bootmaking Know-How - Since 1895 each successive Berluti generation has
cultivated an exceptional mastery of last-making and a deep understanding of fine footwear. The consistent result has been shoes of incomparable comfort and elegance, expressed
in the House saying : “you cannot be elegant if you are not comfortable and well shod”. These techniques and this expertise, initially developed for bespoke footwear, were also brought
into service for the ready-to-wear collections.
Customers begin their bespoke experience by having their feet expertly measured. A last is then constructed in wood to perfectly match their feet. Next, a pattern of the selected
model is cut and a prototype made of one upper stitched to a sole. Only once the customer returns to try the prototype and it has been modified can the construction of the definitive
pair of shoes begin.Berluti’s artisans produce shoes using four distinct specialist techniques, each one of which helps form the personality of the shoe. Hand-stitched Blake construction,
where the outer sole is stitched directly to the insole, is ideally suited to lightweight, flexible shoes. Goodyear welting, where the upper and sole are first stitched to the welt, is perfect
for both comfort, durability and future repair, which Berluti can provide. Norwegian assembly has the welt flush to both the upper and the sole, and gives a durable shoe with a very
waterproof finish. Berluti also produces softer and suppler shoes with a non-welted tubular construction, such as driving shoes or slippers, which have a hand- sewn vamp.
Venezia Leather and its Patina - The Venezia leather used by Berluti was developed after years of research exclusively by and for the House. Immediately recognisable, it owes its unique
flexibility to its initial vegetable tanning and its durability to a secondary tanning process with mineral salts. This expert and jealously guarded knowhow gives the unvarnished leather
an exquisite texture when it is patinated, a process that imparts to the finished leather its totally unique and special character.Perfected during the 1980’s, the famous Berluti patinas
revolutionized the world of male footwear by introducing colour at a time when the majority of men’s shoes were either black or brown. These patinas overlay the Venezia leather with
colours that are both transparent and exceptionally deep, bringing individual life to each pair of shoes, for each patina is the unique result of hand-finishing by Berluti’s expert colourists.
Tobacco Brown: since its creation in 1895, the Alessandro lace-up was a warm amber. This characteristic shade brings a touch of nature’s wild side to the sober classicism of brown.
The suggestion of tobacco fragrances harmoniously blending with the scent of leather carries the client into a world of sense perceptions.
Saint-Emilion Red: a deep, brilliant red that brings the nobility of a great terroir wine to the shoes it glosses. This association of grands crus with great leathers captures the client’s
imagination and draws him into a sophisticated world, where the touch of skilled hands brings nature’s sublime generosity to the peak of perfection.
A House with Character - Three Characteristics - Berluti is the story of a long-lived passion ripening over time. Men have always been attracted to the classicism and rigour of the
House heritage. Proudly impervious to time, Berluti rises above and beyond mere ephemeral fashion.
Installed in the heart of Paris, between the Tuileries and the Place Vendôme, Berluti’s founders absorbed the fertile influence of the royal architecture around them, whose pure
lines gave them a taste for proportion, balance and perfection.
Each and every day in Berluti’s workshops, with much patience and virtuosity, highly skilled cutters and tailors turn leather and cloth into both bespoke and ready-to-wear collections.
Attention to detail, respect for skill and technique, perfection in cutting and assembling, matched with imagination and a taste for elegance -these are the cornerstones of Berluti’s
ulture, foundation and history.
The House cultivates an art de vivre that rejects the boredom of banality, so self-deprecation, joie de vivre, lightness and humour also have a place. With a touch of fantasy in its
soul, Berluti occasionally enjoys transgressions and digressions from established codes. A three-piece suit worn with boots, a soft-collared shirt worn with a bow tie, or jeans cut in
flannel – these details add an irreverent flourish.
The Club - From the beginning, Berluti clients belong to a world apart, one reserved exclusively for those whose taste for the rare and appreciation of perfection means they belong
to a community of men who are hedonists. These experts in the high art of true luxury are both collectors and connoisseurs.
They share a certain taste for enjoyment and refinement which they find at Berluti. The expertise embodied in the products of the House, such as a shoe cut from a single piece of
leather, an overcoat lined with sable and cashmere, or exclusive experiences – the bootmaker who calls to take measurements, a tasting at Château d’Yquem, an invitation to take part
in a car race – all bring a touch of magic to the lives of men who love daring and adventure.The private universe of Berluti is a club whose members make light of established codes,
avoiding the commonplace, inventing a savoir-vivre that is distinctively off the beaten track of convention. They are collectors of rare experiences which mingle surprise with the
pleasures of discovery. In their quest, the legendary history of Berluti is their shared roadmap, weaving, between connoisseurs, the subtle links of complicity.
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