LIU JO has always remained true to its original philosophy—even while experiencing significant growth in recent years. By emphasizing innovation, originality, quality and value LIU JO has refined its vision to earn worldwide recognition. Contemporary optical design and unparalleled craftsmanship define LIU JO. LIU JO has made the ascent from humble beginnings to its present position: a worldwide leader in affordable luxury eyewear. LIU JO uses state-of-the-art materials to craft their signature eyewear frames: premium cellulose acetate, ultra-lightweight titanium, and color-rich stainless steel. From the earliest design conversations, sophisticated eyewear brands such as LIU JO develops innovative designs that feature layers of depth through the finest materials in optical. This commitment to craftsmanship delivers unmatched quality and timeless style that transform glasses from purely functional to coveted pieces of fashion art.
Founded in the 1990’s, Liu Jo is synonymous with modern Italian style. It’s philosophy is devoted to the enhancement of the natural femininity and beauty of every woman. Liu Jo’s style is always refined, glamorous, and open to individual interpretation. The Liu Jo Eyewear collection reflects the natural femininity and beauty of today’s woman. Different looks coexist harmoniously within the collection, providing her with a frame for every mood. The collection features gemstones, glitter, charming details and on-trend shapes.