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Pressbook: The Toy Condition: Overall in good condition for its age. Please see all pictures to help determine the actual condition of the pressbook. Size: Approx. 8.5 x 14 Inches Details: This is an original pressbook from the film "The Toy" in 1982. A pressbook is the printed material the studios send out to the theaters to promote a particular movie. It contains information about the film to help the theater owner sell the film in his/her neighborhood. It contains stories about the stars that can be sent to the local newspapers, various suggestions about promotion, and ad slicks/mini posters to cut out and send to the newspapers. They sometimes include other products to sell in the lobby, or gimmicks to attract attention to the film and theater. Always an interesting look at the early days of the theater business. Original 10 page pressbook. Out of production for over 40 years! We certainly appreciate your interest in this item so if you do have any questions please feel free to contact us. |