About BELSTAFF : From exploration, aviation and motorsport to catwalks across the world and a firm favorite among the great and good.
Belstaff has been synonymous with adventure ever since it was founded in 1924 by Harry Grosberg and his father-in-law Eli Belovitch, who traversed the globe in
search of innovative technologies. And that label has stuck.LITTLE may be known about Eli Belovitch and his son-in-law Harry Grosberg but their names will forever
be linked to one of the most iconic clothing brands in history. For Belstaff, now owned by INEOS, owes its origins to those two men who set up a business in
Stoke-on-Trent in 1924 – the same year that explorer George Mallory vanished on Mount Everest.
Had Mallory lived, he too would probably have become a fan of their waxed cotton, breathable, waterproof jackets. For although mainly designed for motorcyclists,
Belstaff quickly became the adventurers' brand of choice. And it's a label that stuck.Pioneer Amy Johnson wore a Belstaff jacket when she became the first woman
to fly solo from England to Australia in 1930. Mountaineer Chris Bonington sported Belstaff gear when he made the first ascent of 'The Ogre', a steep, craggy and
challenging 23,901ft peak in Pakistan's Karakoram range. And British Army officer Lawrence of Arabia's tunic of choice was a Belstaff 'colonial coat'.
In fact, over the past 95 years, Belstaff has kitted out some of the most daring people the world has ever seen, including revolutionary Communist Che Guevara who
What shot dead by a soldier in Bolvia in 1967."Belstaff is, at its heart, a brand for those who want to push the limits," said creative director Sean Lehnhardt-Moore.
the Trialmaster waxed-cotton jacket that Che Guevara—and others—wore is still made by Belstaff today.
When it was introduced, it was designed to survive the harsh weather and riding conditions of the Scottish Six Days Trial. First to put it to the test was 18-year-old
Sammy Miller who went on to wear Belstaff in more than 1,000 races and has a line of jackets named in his honor. But it is perhaps actor Steve McQueen who should
be credited for widening Belstaff's appeal. He sported a Belstaff jacket in the classic, 1963 wartime film, The Great Escape and soon after it began to gain cult status
among the rich and famous.Today Belstaff jackets have been seen on the backs of Ewan McGregor, Kate Moss, Will Smith, David Beckham, Angelina Jolie, Johnny Depp,
Brad Pitt and Hilary Swank.And they have appeared in a host of Hollywood films including Mission: Impossible III, The Curious Case of Benjamin Button, Wall Street 2,
Harry Potter and The Half Prince, and Eastern Promises.INEOS Chairman and Founder Sir Jim Ratcliffe said, when INEOS bought Belstaff in 2017, that he wanted to
champion iconic, prestigious British brands."We have a lot in common," he said. “We are British, we are entrepreneurial, straightforward, adventurous and most importantly,
we are successful.”
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