"Kitschiga Vykort," published by Max Strom, Sweden, 2003, 130 pages, oblong hardcover with pictorial paper-backed boards, 8.75" by 6.5". Brief introduction in Swedish. Cool book of kitsch photo postcards promoting and capturing the wonders of Sweden in the 1950's - skiing, smiles, smorgasbord, Stockholm, and more, all presented in bright Kodachrome color. Almost entirely comprised of full-page color plates. The genesis of Martin Parr's photography. Scarce title in excellent condition save for light edgewear and teeny bump to top right corner of cover, gift inscription to front free endpaper.
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