The Life is good Story as told by Bert and John Jacobs.
In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business.
For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.
They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could.
Chicks were not impressed
By the Fall of 1994, heading home from a long, less-than-fruitful roadtrip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall.
Jake's contagious grin, simple as it was, seemed to express everything the Jacobs brothers believed in.
One fateful September day, they printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. They laid the shirts out on their rickety card table. By noontime, all 48 of those tees were gone. A star was born.
Soon Jake was introduced to local retailers, and his simple message of optimism was embraced like nothing the brothers had ever seen. As demand for product soared, Jake's team grew, and the Little Brand That Could began to spread across America.
Today, the New England based brand stays close to its roots, with an emphasis on simplicity, humor and humility. Through Life is good Festivals, positive products, and a steady dose of ping pong, Jake's crew does its best to keep the good vibes flowing.
What a great way to promote the power of happiness, positive attitude and optimism while at the same time giving so much back to the community through its' Life Is Good Kids Foundation whos mission is stated below.
MISSION:
The Life is good Kids Foundation helps kids overcome life-threatening challenges such as violence, illness and extreme poverty. Our Playmakers Initiative provides training, resources and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives.
