A brief history of Laura Mercier - Laura Mercier, pioneer of the “Flawless Face,” is a world-renowned makeup artist and the innovative force behind
the eponymous brand's iconic products and luxe artistry techniques. She continues to make artistry effortlessly through her intuitive approach to beauty
and philosophy: “What makes you unique makes you beautiful.Each week, Anna Chesters puts together a brief history of our favorite cosmetics.
This week, it's luxury skincare brand Laura Mercier.
Who is she? Provence-born Laura Mercier started training at art school in Paris before switching from painting canvasses to painting faces. After a stint at the
Carita beauty school, she moved from Paris to New York in 1985 to establish herself in a more fashion-focused world. She worked on huge advertising
campaigns and on fancy editorial spreads for the glossies, building up a roster of celebrity clients that included Madonna. in 1996,
Mercier launched her own cosmetics range with the focus on creating a "flawless face". Despite being entrenched in the fast pace
of high fashion, Mercier wanted her range to feel like it was always current rather than influenced by a particular season's faddish
trends. As with Bobbi Brown, Mercier's products are all about enhancing your natural colours.
She does that tinted moisturizer everyone bangs on about, right?OK! You may feel like you read about it every other week but it is jolly good. I use the
oil-free version and love it. Applied to the areas that need it, I find it gives a respectable amount of coverage and you're never in danger of looking too caked.
Plus, it has an SPF of 20 which is a nice little Brucie bonus.
what else?As well as being the Queen of the Tinted Moisturiser, Laura Mercier is also Empress of the Barely There Lip Gloss. There are 30 shades of the
lips ice cream in varying shades of non-colour such as Discrete, Bare Naked and Blush . All very pretty if you like a natural yet shiny lip.
And recently?In August, Laura Mercier launched the Caviar Stick Eye Color, a collection of long-wear crayons in eight dark and earthy shades. These are
great smudged along lash lines for a smoky look, or you can color in the whole lid for some proper high-impact colour.
You might not recognize the woman behind Laura Mercier skincare and cosmetics, but you're likely to picture the iconic brand thanks to its continuous accolades
from celebrities and magazine editors. For starters, Laura Mercier's Tinted Moisturizer is a staple in InStyle's annual “Best Beauty Buys” edition, while its other
products have garnered praise in Allure's “Best of Beauty” issue.
In an industry that is seeing independent brands popping up regularly (this Forbes piece, Why The $445 Billion Beauty Industry Is A Gold Mine For Self-Made
Women estimates that there are at least 40 prominent beauty startups founded by women), Laura Mercier is still going strong and remaining relevant, more
than 20 years since its launch. The brand's staying power can largely be attributed to its founder's artistic skills, authenticity and commitment to high-quality
ingredients. (Its latest highly anticipated release, the Translucent Loose Setting Powder — Glow, is proof that the brand continues to have its fingers on the
pulse of its impressionable, beauty savvy customer.)
Born in Provence, France, Mercier studied painting and art before pivoting to makeup. Mercier explains her career shift: “I moved to Paris and did my studies,
and quickly realized that I would likely be a starving artist, because it's not something that can bring you financial security! So when I realized that, I said to
myself, 'I have to do something that's going to pay the bills, and that I also enjoy doing.'"
After attending the Carita Beauty Institute, where she specialized in skincare and makeup application, Mercier moved to New York City to work for magazines
such as American Elle, Allure, Glamour, and InStyle. During this time, Mercier was also a sought-after celebrity makeup artist, working with high-profile clients
like Madonna, Julia Roberts and Sarah Jessica Parker.
Inspired by a French aesthetic and the importance of artistry when it comes to products and tools, Mercier launched her eponymous line in 1996. TheLaura
Mercier brand is deeply rooted in the philosophy that “What makes you unique makes you beautiful” ; Mercier herself is a big believer in owning and embracing
the unique features that make every person an individual.
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