1954 PAN AMERICAN AIRLINE AVIATION PLANE STEWARDESS LOUNGE BASSINET AD 29568 

DATE OF THIS  ** ORIGINAL **  ILLUSTRATED COVER: 1954

SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS:  

Pan American World Airways, originally founded as Pan American Airways and commonly known as Pan Am, was an American airline that was the principal and largest international air carrier and unofficial overseas flag carrier of the United States for much of the 20th century. It was the first airline to fly worldwide and pioneered numerous innovations of the modern airline industry such as jumbo jets, and computerized reservation systems. Until its dissolution in 1991, Pan Am "epitomized the luxury and glamour of intercontinental travel", and it remains a cultural icon of the 20th century, identified by its blue globe logo ("The Blue Meatball"), the use of the word "Clipper" in its aircraft names and call signs, and the white uniform caps of its pilots.

Founded in 1927 by two former U.S. Army Air Corps majors, Pan Am began as a scheduled airmail and passenger service flying between Key West, Florida, and Havana, Cuba. Under the leadership of American entrepreneur Juan Trippe, in the 1930s the airline purchased a fleet of flying boats and focused its route network on Central and South America, gradually adding transatlantic and transpacific destinations. By the mid-20th century, Pan Am enjoyed a near monopoly on international routes. It led the aircraft industry into the Jet Age by acquiring new jetliners such as the Boeing 707 and Boeing 747. Pan Am's modern fleet allowed it to fly larger numbers of passengers, at a longer range, and with fewer stops than rivals. Its primary hub and flagship terminal was the Worldport at John F. Kennedy International Airport in New York City.

During its peak between the late 1950s and early 1970s, Pan Am was world-renowned for its advanced fleet, highly trained staff, and amenities. In 1970, it flew 11 million passengers to 86 countries, with destinations in every continent save Antarctica. In an era dominated by flag carriers that were wholly or majority-owned by governments, it became the unofficial national carrier of the United States. Pan Am was a founding member of the International Air Transport Association (IATA), the global airline industry association.

Beginning in the mid-1970s, Pan Am began facing a series of challenges both internal and external, along with rising competition from the deregulation of the airline industry in 1978. After several attempts at financial restructuring and rebranding throughout the 1980s, Pan Am gradually sold off its assets before declaring bankruptcy in 1991. By the time it ceased operations, the airline's trademark was the second most recognized worldwide, and its loss was felt among travelers and many Americans as signifying the end of the golden age of air travel. Its brand, iconography, and contributions to the industry remain well known in the 21st century. The airline's name and imagery were purchased in 1998 by railroad holding company Guilford Transportation Industries, which changed its name to Pan Am Systems and adopted Pan Am's logo.

A flight attendant, also known as steward/stewardess or air host/air hostess, is a member of the aircrew aboard commercial flights, many business jets and some government aircraft. Collectively called cabin crew, flight attendants are primarily responsible for passenger safety and comfort.

History

The role of a flight attendant derives from that of similar positions on passenger ships or passenger trains, but it has more direct involvement with passengers because of the confined quarters on aircraft. Additionally, the job of a flight attendant revolves around safety to a much greater extent than those of similar staff on other forms of transportation. Flight attendants on board a flight collectively form a cabin crew, as distinguished from pilots and engineers in the cockpit.

The German Heinrich Kubis was the world's first flight attendant, in 1912. Kubis first attended the passengers on board the DELAG Zeppelin LZ 10 Schwaben. He also attended to the famous LZ 129 Hindenburg and was on board when it burst into flames. He survived by jumping out a window when it neared the ground.

Origins of the word "steward" in transportation are reflected in the term "chief steward" as used in maritime transport terminology. The term purser and chief steward are often used interchangeably describing personnel with similar duties among seafaring occupations. This lingual derivation results from the international British maritime tradition (i.e. chief mate) dating back to the 14th century and the civilian United States Merchant Marine on which US aviation is somewhat modelled. Due to international conventions and agreements, in which all ships' personnel who sail internationally are similarly documented by their respective countries, the U.S. Merchant Marine assigns such duties to the chief steward in the overall rank and command structure of which pursers are not positionally represented or rostered.

Imperial Airways of the United Kingdom had "cabin boys" or "stewards"; in the 1920s. In the US, Stout Airways was the first to employ stewards in 1926, working on Ford Trimotor planes between Detroit and Grand Rapids, Michigan. Western Airlines (1928) and Pan American World Airways (Pan Am) (1929) were the first US carriers to employ stewards to serve food. Ten-passenger Fokker aircraft used in the Caribbean had stewards in the era of gambling trips to Havana, Cuba from Key West, Florida. Lead flight attendants would in many instances also perform the role of purser, steward, or chief steward in modern aviation terminology.

The first female flight attendant was a 25-year-old registered nurse named Ellen Church. Hired by United Airlines in 1930, she also first envisioned nurses on aircraft. Other airlines followed suit, hiring nurses to serve as flight attendants, then called "stewardesses" or "air hostesses", on most of their flights. In the United States, the job was one of only a few in the 1930s to permit women, which, coupled with the Great Depression, led to large numbers of applicants for the few positions available. Two thousand women applied for just 43 positions offered by Transcontinental and Western Airlines in December 1935.

Female flight attendants rapidly replaced male ones, and by 1936, they had all but taken over the role. They were selected not only for their knowledge but also for their physical characteristics. A 1936 New York Times article described the requirements:

The girls who qualify for hostesses must be petite; weight 100 to 118 pounds; height 5 feet to 5 feet 4 inches; age 20 to 26 years. Add to that the rigid physical examination each must undergo four times every year, and you are assured of the bloom that goes with perfect health.

Three decades later, a 1966 New York Times classified ad for stewardesses at Eastern Airlines listed these requirements:

A high school graduate, single (widows and divorcees with no children considered), 20 years Age (girls 191/2 may apply for future consideration). 5'2" but no more than 5'9", weight 105 to 135 in proportion to height and have at least 20/40 vision without glasses.

Appearance was considered one of the most important factors to become a stewardess. At that time, airlines believed that the exploitation of female sexuality would increase their profits; thus the uniforms of female flight attendants were often formfitting, complete with white gloves and high heels.

In the United States, they were required to be unmarried and were fired if they decided to wed. The requirement to be a registered nurse on an American airline was relaxed as more women were hired, and disappeared almost entirely during World War II as many nurses joined military nurse corps.

Ruth Carol Taylor was the first African-American flight attendant in the United States. Hired in December 1957, on 11 February 1958, Taylor was the flight attendant on a Mohawk Airlines flight from Ithaca to New York, the first time such a position had been held by an African American. She was let go within six months as a result of Mohawk's then-common marriage ban.

The U.S. Equal Employment Opportunity Commission's first complainants were female flight attendants complaining of age discrimination, weight requirements, and bans on marriage. (Originally female flight attendants were fired if they reached age 32 or 35 depending on the airline, were fired if they exceeded weight regulations, and were required to be single upon hiring and fired if they got married.) In 1968, the EEOC declared age restrictions on flight attendants' employment to be illegal sex discrimination under Title VII of the Civil Rights Act of 1964. Also in 1968, the EEOC ruled that sex was not a bona fide occupational requirement to be a flight attendant. The restriction of hiring only women was lifted at all airlines in 1971 due to the decisive court case of Diaz vs. Pan Am. The Airline Deregulation Act was passed in 1978, and the no-marriage rule was eliminated throughout the US airline industry by the 1980s. The last such broad categorical discrimination, the weight restrictions, were relaxed in the 1990s through litigation and negotiations. Airlines still often have vision and height requirements and may require flight attendants to pass a medical evaluation.



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