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Gret Kalous-Scheffer (nee Kalous) was born in 1882 in Vienna. She was a fashion designer, fashion illustrator, founder of a fashion school, daughter of Robert Scheffer – the original founder of the „Scheffer Painting School“
She received her education at her father's painting school, where she founded the „Kalous fashion course“ in 1915. The trademark of her work was the everyday life, completely formed in terms of clothing, hairstyle, jewelry and appearance, composed according to a uniform line. As one of the first fashion designers in Vienna, Kalous therefore turned her attention primarily to leisure and sportswear.
In terms of methodology and didactics, she broke new ground by teaching exclusively in groups, which she formed according to the special talents of her students (for example, hair design, ready-to-wear drawings, design of shoe models, composition of outing costumes, dirndls, theater and revue costumes).
Kalous sought to realize a total work of art of external appearance. From 1916 she presented periodical works of her students to the public (collective works were called "Atelier G. K.") and thus opened a successful career for many of them. She published her own models (with full names) in magazines ("Die Schöne Wienerin," "Die Wiener Modistin," occasionally "Vogue" and "Die elegante Welt").
Kalous was one of the busiest fashion illustrators in Vienna during the interwar period and was a pacesetter for fashion exports (*Vienna History Wiki / Wien Geschichte Wiki).
Condition: In good condition
Creation Year: 1916
Measurements: UNFRAMED: 44,0x33,0cm/17,3x13,0in
Object Type: Unframed drawing
Style: Portrait paintings
Technique: charcoal, red chalk, white wash on paper
Inscription: signed, dated 1916
Creator: Gret Kalous-Scheffer
Creator Dates: 1892 Vienna-1975 Vienna
Nationality: Austrian
Themes:
PORTRAIT
AUSTRIAN
MALE PORTRAIT
SELF-PORTRAIT
ARTIST PORTRAIT
ART NOUVEAU
MARRIED COUPLE
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