Emporio Armani is the second brand of the Armani family and features ready-to-wear and runway collections. Emporio Armani focuses on trends and
modern traits. Also, Emporio Armani, along with Giorgio Armani, are the only two ready-to-wear brands that are mainly designed by Giorgio Armani
himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani
products are usually only sold in freestanding Emporio Armani boutiques and on the official website.
Over the years, Emporio Armani underwear campaigns featured David Beckham (2008–2010),[33] Victoria Beckham (2009), Cristiano Ronaldo (2010),
Megan Fox (2010), Rihanna (2011) and Rafael Nadal (2011). The brand's watches ad campaign has featured Shawn Mendes (2019), among others.
Several campaigns were photographed by Mert Alas and Marcus Piggott.Emporio Armani also teamed up with Reebok to create fashion shoes under the
label EA7.Emporio Armani is also the official kit supplier of Italian football side SSC Napoli under its EA7 brand.