Autore: Samia Afrin,Shakila Salam,Md. Moniruzzaman
Formato: Copertina flessibile
Pagine: 100
Data Pubblicazione: 2021-03-31
Edizione: 1
Lingua: English

The concept of freshcut vegetables is relatively new in the context of Bangladesh. The study was designed to examine the marketing system, assess the customer's perception and identify factors to purchase freshcut vegetables. Data obtained from a total of 103 vegetable customers, 10 supermarket outlet managers and 35 marketing intermediaries by using purposive sampling technique. For measuring perception of the respondents and identifying factors to purchase freshcut vegetables, a 5point Likert scale and Logit model were used in this study, respectively. On an average, customers had moderately favorable attitude towards freshcut vegetables. Results of the Logit model indicate that age, education, family member, having maid servant, income, perception have significant effect on purchasing of freshcut vegetables. In general, younger, having higher education, large family and higher income increases the possibility whereas having maidservant decreases the possibility to purchase freshcut vegetables. Customers identified unavailability of items, higher price, shorter shelf life, quality and color deterioration and safety as major problems for purchasing freshcut vegetables.