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BRAND HISTORY - THE ORIGINS The origins of the name lie in its very roots: Moncler is in fact the abbreviation of Monestier-de-Clermont, a mountain village near Grenoble. Here, René Ramillon and Andrè Vincent founded the Company in 1952, which would go on to produce the renowned down jacket, creating garments conceived to protect workers who wore them over their overalls and that offered high resistance and protection against the harshest climates and that were put to the test in a variety of expeditions. THE EXPEDITIONS French mountaineer Lionel Terray first noticed Moncler products and foresaw their potential. The result was the specialist range “Moncler pour Lionel Terray”. In 1954, Moncler’s down jackets were chosen to equip the Italian expedition to K2, which culminated in the conquest of the world’s second highest summit by Achille Compagnoni and Lino Lacedelli. In 1955, they equipped the expedition on the Makalù. THE OLYMPICS To mark the Grenoble Winter Olympic Games, Moncler became the official supplier to the French downhill ski team. CITY ICON In the 80s, under the stylistic direction of Chantal Thomass, Moncler made its entrance into the city, becoming the iconic garment of a generation of youth.The Brand was acquired by the Italian entrepreneur Remo Ruffini, current Chairman and CEO of the Moncler Group, who began a strategy of global expansion in the luxury goods segment. HAUTE COUTURE In 2006 with Moncler Gamme Rouge and in 2009 with Moncler Gamme Bleu, the Moncler universe was further enhanced with Haute Couture collection, ended in 2017 when Moncler launched a new project. In 2010, the Moncler Grenoble collections made their debut in New York that, reinterpreting the styles of the past, create technical skiing garments and après-ski wear with a contemporary take. THE LISTING On 16 of December 2013, Moncler was floated on Italian Stock Exchange of Milan. Shares were offered at EUR 10.2 and rose over 40% the first day, signaling Europe’s greatest success story in recent years. MONCLER GENIUS In 2018, Moncler launches the new project Moncler Genius – One House, Different Voices, an hub of eight minds that, while retaining their individuality, they reinterpret the essence of the Moncler brand. STONE ISLAND JOINS THE MONCLER GROUP In December, Moncler announced that it had signed an agreement for the acquisition of Stone Island. This agreement was finalised on 31 March 2021, when Stone Island became part of the Moncler Group.Moncler completed the internalisation project of the e-commerce (.com) and unveiled the Brand’s first-ever fragrances, Moncler Pour Femme and Moncler Pour Homme. About Moncler - MonclerSince 1952, Moncler has combined technical and stylistic innovation with its mountaineering and vintage heritage to bring to life a unique, timeless product.The brand that was “Born in the Mountains, but lives in the City” originated as a provider of technical equipment and apparel for the extreme conditions of mountaineering. Named after Monestier-de-Clermont, the mountain village near Grenoble where the brand was first established, Moncler began to produce its famed “puffer coats” in 1954, which would soon become the signature product for which they are known worldwide. Throughout the years, Moncler continued to outfit French and Italian mountain climbing expeditions until it made its debut on the international stage as the official outfitter of the1968 French Olympic Ski Team in 1968. This set Moncler on the path to becoming a global fashion brand. Through innovation and research, Moncler’s jacket styles became lighter and more “high performance”. The ‘80s and ‘90s marked the brand’s transition from “sporting wear” to “streetwear”, as its iconic “puffer coat” developed a “cult following” among stylish urbanites. In 2003, Italian businessman and Moncler’s current Chairman and CEO, Remo Ruffini, purchased the company and took its product and business strategy to new levels of success. Encouraging innovation while still remaining true to the brand’s heritage and DNA, Ruffini has turned Moncler into a lifestyle brand that sets the standard not only for outerwear, but for its other categories as well. Noted to be a brand that “survives Fashion”, avoiding trends and fleeting fascinations of the Industry, Moncler also continues to defy economic trends by experiencing significant growth in an otherwise troubled market. In 2015, Moncler began its partnership with Marcolin to design, produce, and distribute its eyewear under the “Moncler Lunettes” name. Together, the Marcolin and Moncler teams create a notable collection that reflects the brand values of heritage, functionality, and quality. |