MCQ ALEXANDER MCQUEEN IC0 T-Shirt Icon Zero Shirt Logo Cotton Patch Tee Bnwt L
SIZE LARGE -ORIGINALLY PACKED IN THE VERY SPECIAL GARMENT BAG FROM AMQ - STYLE NUMBER 647244 RST95 - The Relaxed Fit IC0 
T-Shirt, by MCQ is a relaxed fitting t-shirt that has been crafted from cotton. Featuring a large MCQ logo design to the rear (larger form of the 
patch logo). Featuring the MCQ logo to the chest, as well as an MCQ Icon patch logo; As with all MCQ Icons, each item carries its own tag, which 
is embedded with technology to enable it to provide unique information on the item’s authenticity and history, as well as exclusive digital content 
created by the MCQ community.

Featuring an MCQ Icon patch logo; As with all MCQ Icons, each item carries its own tag, which is embedded with technology to enable it to provide 
unique information on the item’s authenticity and history, as well as exclusive digital content created by the MCQ community.- Crewneck T-shirt from
McQ, the ‘No. 0’ collection. Crafted from cotton, this style features short sleeves, an elasticated collar and a grey graphic print accompanied by a 
black appliqué and logo patch.

- ALEXANDER MCQUEEN MCQ GREY ‘NO. 0’ BY MCQ MCQ ICON 0 TEE McQ Alexander McQueen
- Modern design - Street line - Round neckline - Short sleeves - Cotton fabric - Contrasting logo - Relaxed fit
- Relaxed fit - Ribbed crew neck - Short sleeve - Featuring the MCQ logo to the chest
- Designed for everyday wear, this white tee from McQ features a subtle print on the back and a small brand logo on the chest. 
- It’s made from super-soft cotton for a luxe feel and is signed off with a woven brand tab on the bottom right side.
- 100% Cotton - Woven Brand Tab - Printed Grapic - Model is 6ft 1in/1.85m with a 34"/86cm chest and wears a size Medium
- Crewneck T-shirt from McQ, the ‘No. 0’ collection. Crafted from cotton, this style features short sleeves
- An elasticated collar and a grey graphic print accompanied by a black appliqué and logo patch - SYMBOL:647244 RST95
- Model's Measurements - Height: 193cm - Chest: 95cm  - Waist: 82cm - Hips: 93cm  - Model is wearing size: L
- Das Model ist 1,86 m groß und trägt Größe L. - Das Model ist außerdem gestylt mit: Comme Des Garçons Hemd, köstlicher Logo-Tasche, Dior-Hosen, 
  Prada Turnschuhe von Brunello Cucinelli, Hemd von Loro Piana, Jeansshorts von Dsquared2, Uhr Patek Philippe 5711 Nautilus, Armband von Cartier

ALEXANDER MCQUEEN LAUNCHES MCQ, A BLOCKCHAIN-POWERED CREATIVE PLATFORM
When you think of the great fashion houses of our past, they’re almost always attached to brilliant designers and creative directors who took the 
brand to new heights. But what if there existed a label that didn’t have a creative head at all, and instead ceded creative control to a rotating cast 
of collaborators?

That’s what Alexander McQueen’s MCQ is doing with their new technology-driven label and platform — an ever-shifting collective that partners with 
new creatives each cycle and gives collaborators complete freedom to express themselves in ways most fashion houses could never accommodate. It’s 
a new model that’s never been done before — they dismantled their previous line, McQ by Alexander McQueen, and built a pioneering label with its 
own identity separate from Alexander McQueen.

MCQ is ultimately a creative collective built around acknowledging the very creators who participate and bring each collection to life, or ‘icon’ as the 
house calls it. Because MCQ has no internal hierarchy or creative head, the team is run by individuals who come from similar worlds and share similar 
interests as their collaborators, making it a people-powered platform open to disruptive ideas and challenging fashion’s status quo.

MCQ’s idea of collaboration isn’t just for co-branding’s sake. It’s a fluid conversation between up-and-coming creatives around the world and providing
them with a global platform to bring their ideas to life. Collaborators have the potential to touch everything from designing products to curating the 
music at their icon’s launch party, and everything in between. The idea is to empower and uplift a new generation of creatives who may not have had 
the opportunity to do so.

That’s also why MCQ makes it a point for collaborators to be credited by name on its tags. Those names are always there and visible, a rare move for
a fashion brand of this nature. Rather than just being touted as promotional figures for the collection, like appearing in the campaign or show, collaborators 
are credited as originators and part of the voice that created the garment.

This democratic approach means MCQ can operate on their own terms instead of fashion’s usual seasonal hierarchy. Working in six-month cycles, expect 
at least three icons dropping per cycle — each telling an entirely new story, from visuals to collaborators to its launch event and location.One way MCQ 
visualizes an open and collaborative ethos is through its ultra-minimal logo: an exploded, stripped-down version of what vaguely resembles the British 
Union Jack flag, one that MCQ calls the ‘Phantom Jack.’ But instead of being a nationalist symbol, it’s the opposite. It’s a flag with a space at its 
center, lines converging to form a platform or stage. That stage elevates the voice, and the voice in MCQ’s expressive form becomes the content that 
sits at its heart — which is new identities, new statements, and a whole world of new creations. The Phantom Jack is the closest thing you’ll see to a 
logo in this label — it’s the pure distillation of MCQ’s core values and the heart of its identity.

Another feature that’s been tried in the past but only now can be fully unlocked through the advent of technology is item tracking and true authentication. 
Each icon presented by MCQ is fully traceable through its digital platform MYMCQ — a first-of-its-kind system that uses blockchain and NFC technology 
to unlock innovative features. Launching September 3rd, not only can MYMCQ deliver historical information on entire archives, but it’s also a media hub 
where anyone can interact with the label, access behind-the-scenes content, interviews with collaborators and other creatives within the MCQ community, 
and more.

The entity of the McQ brand represents the label based on the use of underground technology and experimentation. The creativity of the fusion of 
different talents leads to the creation of 2 cycles that divide the calendar year and at least 3 icons. These are composed of garments with an urban
context, high-performance technical fabrics and a modern design extrapolated from the connections with nature, art and man.

MCQ partnered with Everledger, the blockchain-powered ledger startup, to build these features from the ground up, allowing anyone to discover 
everything there is to know about an item with one swipe of your phone — from where and when it was made to how many were produced and which 
collection it came from. They’re the first company to work on a blockchain-NFC protocol that enables people to interact with physical garments and 
claim ownership of it through a blockchain. By offering its own peer-to-peer marketplace, collectors have a dedicated space to find their favorite 
drops, which encourages less waste in the long run since resale increases each item’s lifespan.Being the label of the future means you also have to 
think about the impact you’re having on it. As with any packaged good, shipping most items entail multiple stages of package waste — goods are often 
repacked several times before reaching consumers. To combat this, MCQ designers created an end-to-end packaging system to significantly reduce 
excess waste, meaning they use the same packaging throughout the entire production chain until it reaches the hands of you, the shopper.

It’s a bold step into the future of fashion, and one that MCQ hopes to pioneer. MCQ’s first official icon releases September 3rd, so stay tuned for 
more info and get a sneak peek at a few of our favorite pieces from upcoming drops.


Our Assurance of Authenticity - Authenticity Guaranteed. We only sell authentic products from verified brand retailers and premium boutiques globally.
Quality Control Process - All products are guaranteed authentic and undergo rigorous quality controls across all attributes of a product (Box, color, material, 
stitching, tag, sizing, manufacturing quality) before they are shipped to our customers.
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