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Secure shopping Your purchases are protected by encrypted security systems that keep your personal data and payment information safe and secure.Biography - HISTORY OF ROBERTO CAVALLI - Have you ever found yourself inexplicably drawn to animal prints, especially those appearing on leather, of all fabrics?
Maybe something True Fashionista colorful and artsy, the colors all swirling together like a light show? Thought so. Chances are you're a Roberto Cavalli fan, like a whole
bunch of us round the world. Born November 15, 1940 in Florence, Italy, Roberto Cavalli inherited the artistic talent that ran in his family. His grandfather, Giuseppe Rossi,
was a talented Impressionist painter and his mother a seamstress, so it was no surprise that Cavalli ended up attending the Academy of Art in Florence in the late 1950's,
concentrating in textile print. This Cavalli, however, found his artistic expression in applying paint to textiles in new inventive ways, thereby creating exciting new clothing
designs, shares Vogue Magazine. He reflected, “My dream, maybe because of my family, what to be a painter. I chose in one moment the direction of textiles; from textiles
I went to fashion."Cultivating his ideas for many years while raising two children with first wife Silvanella Biannoni, Roberto showcased his innovative designs in his 1970
debut collection. Using glove skin from a French tannery, he figured out how to make evening gowns in dyed leather, including one of Cavalli's initial designs, a pink leather
gown. Seeing the value in this process, he promptly patented it and started earning commissions from other design houses including Hermès and Pierre Cardin. He went on
to invent and showcase jeans made of printed denim, intarsia leathers, brocade and wild prints. (Wikipedia)
Cavalli was also a visionary in recognizing up and coming fashion hotspots, opening his first boutique in Saint-Tropez in 1972 when it was still a quiet fishing village.In 1977,
he was a judge for the Miss Universe pageant where he met his second wife, Eva Duringer, who placed second in the contest representing Austria. Their 1980 marriage
brought three more children into the Cavalli family, Soon after, he had opened boutiques in French Caribbean locale of Saint Barth, followed by others in Venice and Saint
Tropez. Besides his main clothing line available worldwide, Cavalli also launched RC Menswear around this time.While the minimalist fashions of the eighties did not exactly
gel with Cavalli's visions, he came back in full force by the end of the decade with the introduction in 1988 of sand-blasted jeans, followed a few years later by a collaboration
with Lycra in 1995 to invent stretch jeans. However, things really ramped up for Roberto with the turn of the millennium. Started in 2000 aimed at youth, Just Cavalli today
encompasses men's wear, women's wear and accessories, eyewear, watches, jewelry, perfumes, underwear, and beachwear. Cavalli's ideas have also spawned the Angels & Devils
Children Collection, the Class line, two underwear collections, shoes, watches and perfumes.
In full entrepreneurial spirit, 2002 saw Cavalli open his first café-store in Florence, designing it with his signature animal print motif. This was shortly followed by the opening
in Milan of the Just Cavalli café at Torre Branca and another boutique on Via della Spiga. (Wikipedia) Nightclubs and event spaces in Italy also operate under the Just Cavalli
moniker, where Roberto Cavalli vodka (stored in signature snakeskin bottles and launched in 2005) is also served. These spaces are also outfitted in True Fashionista Cavalli
print-turned-decor. The meld of fashion, food and design has come to be characterized as signature Roberto Cavalli.In December 2004, Cavalli sponsored an exhibition at the
Metropolitan Museum of Art's Costume Institute in New York. Dubbed “Wild: Fashion Untamed”, the exhibition examined the human fascination with animal skins and animal
references in clothing throughout history. In 2011, Cavalli told Vogue , “I like everything that is of nature. I started to appreciate that even fish have a fantastic colored 'dress',
so does the snake, and the tiger. I started to understand that God is really the best designer, so I started to copy God.” Cavalli was appointed in 2007 by some of the music
industry's leading ladies, Christina Aguilera, Jennifer Lopez and the Spice Girls, to design costumes for their concerts. Then in 2008, Diet Coke came calling in search of a
limited-edition animal print Diet Coke bottle, or as they say in Italy, “Coca Light”.In 2013, Cavalli was awarded an Honorary Master Diploma in Fashion Management from Milan's
Domus Academy.Currently, Cavalli's stateside success has taken a bit of a backslide, as all US stores have recently closed while the company restructures its American holdings.
Cavalli fans need not despair, however, as their presence is felt throughout the rest of the world and of course, online.Since 1970: A LONG DREAM - "I keep making dreams.
Every one of us needs to dream. We must keep on dreaming." - Roberto Cavalli1970 - 2013: This is an important anniversary because it coincides with a fresh maturity reflected
in his vision, and a realization of the design goals he has long been working towards. Above all, it is a fulfillment of the role destiny had prepared him for-prepared from birth to
walk a unique path marked by creativity, genius and willpower.
THE ORIGINS: Roberto Cavalli didn't grow up surrounded by fashion, but at home he found art, colors, and a sense of creativity. He was born in Florence on November 15th 1940,
into a family that was already using the tools of his soon-to-be trade: brushes and palettes. His grandfather was Giuseppe Rossi-a prominent exponent of the Macchiailo pictorial trend,
which was established in Florence in the mid 19th Century-and whose paintings were already displayed in the monumental rooms of the Uffizi Gallery in Florence. His father died when
he was only four, and from then on he found strength and guidance in his mother, Marcella, who played a fundamental role in Roberto's decision to study Fine Arts. Once Roberto
completed his studies at the Florence School of Art, he knew that his future would take him far beyond the opportunities provided by standard qualifications. His road to success
was elsewhere: in the world of imagination, invention, creativity.
FROM DRAWING TO PRINTING - Mid Sixties: Roberto Cavalli painted, but did not spend too much time in front of his easel. Instead, he moved around a lot. He often traveled to
Como, home of the most renowned Italian silk makers. Through observation of the working looms-and the silks being printed there-he came up with an innovative printing technique
that enabled him to print his patterns on whole garments, interrupted only by adornments and seams. For the industrial silk sector, his work was truly innovative. Roberto soon found
himself running a studio with sixteen people, and personally managing every single job for which he received a commission. This was the beginning of Stampa Cavalli (Cavalli Printing),
almost a trademark, which is recognizable beyond all attempts at imitation. However, the fashion world had an eye on him and soon provided him with a wonderful opportunity. It what
1969. Florence hosted a major world shoe exhibition. Roberto met Mario Valentino , a name which had made history in the Italian fashion world and who was then universally appreciated
for his leather clothing. The two of them came up with the idea of using the same printing technique that was used on silk, on leather. In a very short time, prints on leather carried the
signature of Mario Valentino , Pierre Cardin and Hermès-and Cavalli thought why couldn't they then carry the signature of Roberto Cavalli himself?
THE DEBUT : Paris, Salon du Prêt-à-Porter, February 1970. A new trademark stood out among others on the international fashion ready-to-wear stage: Roberto Cavalli. General amazement
and immediate success followed when evening gowns and swim costumes made of printed leather were shown. But for Roberto this was not enough. He went back to Florence and decided
to transfer his creativity onto an unexpected item to bring it to the limelight: jeans. In 1972, in the Sala Bianca (White Hall) of the Pitti Palace in Florence, patchwork trousers, mini
dresses, maxi coats in leather, and jeans took center stage on the prestigious catwalk. Once more, the unusual representation triggered amazement and was an instant success. Word
of mouth from industry insiders turned into fame among the wider public, and Roberto Cavalli quickly became the most popular trademark in both traditional European venues and the
emerging US market.
MILAN: THE RISE OF A STAR: 1994 came almost. In terms of fashion, the 80s unravelled under the blinding lights of the New Baroque and Maximalism: a weak hedonism doomed to end
with the re-polishing of Minimalism. This was not an interesting period for Roberto, who dedicated himself at the same time to his business as well as to horse breeding. The minimalist
pauperism was doomed to end and the Cavalli trademark seemed to be destined to become the protagonist of the new fashion trend. Then came the time of his first official fashion shows
at Milano Collezioni, where the look of his new jeans created using a special aging sand jet technique opened the road to what would become glamor by Roberto Cavalli. The refrain marked
the birth of a new femininity which enhanced and celebrated shapely women. It became the new trend. However, the term "trend" soon became too limited to describe his success. Roberto
Cavalli became a true fashion star of the 90s, a phenomenon that—according to informed observers—was destined to last for a long time, as it was built on the pillars of lifestyle rather than
the quick sands of passing trends. Imagination and creativity merged with research and technology. The typical Cavalli prints became increasingly modern. Even the classic animalier turned into
a true distinctive mark that continuously recreated itself
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