1708 London Gazette newspaper with an AD for MAPS engraved by famed British CARTOGRAPHER HERMAN MOLL

1708 London Gazette newspaper with an ad for maps by HERMAN MOLL, the famous British mapmaker / Cartographer inv # 9O-422

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SEE PHOTO(s) - COMPLETE ORIGINAL single sheet NEWSPAPER, the London Gazette  (ENGLAND) dated Oct 21, 1708. This original single sheet newspaper contains a back page ad for a series of maps engraved by the famous early British cartographer HERMAN MOLL

Great "companion piece" display item for a serious collector of early maps engraved by HERMAN MOLL 

The London Gazette claims to be the oldest surviving English newspaper title and the oldest continuously published newspaper in the UK, having been first published on 7 November 1665 as The Oxford Gazette.

Herman Moll (1654 – 22 September 1732) was a London cartographer, engraver, and publisher.

Moll produced his earliest maps from studying cartographers such as John Senex and Emanuel Bowen. He probably sold his first maps from a stall in various places in London. From 1688 he had his own shop in Vanley's Court in London's Blackfriars. Between 1691 and 1710 his business was located at the corner of Spring Gardens and Charing Cross, and he finally moved along the River Thames to Beech Street where he remained until his death.

In the 1690s, Moll worked mainly as an engraver for Christopher Browne, Robert Morden and Lea, in whose business he was also involved. During this time he also published his first major independent work, the Thesaurus Geographicus. The success of this work likely influenced his decision to start publishing his own maps.

In his map "Thesaurus Geographicus. A new body of geography: or a compleat description of the Earth Collected with great care from the most approv'd geographers and modern travellers and discoveries by several hands" he includes reference to a lost island, west of the Madeira Islands (Portugal.) Little information, or none, exists about that lost island.

In 1701 he published A System of Geography, the first of his own publishing. Although it contained no fundamental changes in the presentation of his previous work, it helped him to assert himself as a freelance cartographer. Over the years, the work itself as well as individual maps were of influence on other publishers, as they were frequently copied and re-issued.

In the years that followed he brought out several volumes including Fifty-six new and accurate maps of Great Britain, a book of maps of the British Isles. Then came The Compleat Geographer which was an update to A System of Geography. He issued forty-two monochrome maps designed without the usual text, as by not using his usual colours he could produce them at significantly less expense than comparable works, and went through many new editions. In 1711 he began his Atlas Geographus, which appeared in monthly deliveries from 1711 to 1717, and eventually comprised five volumes. This included a full geographical representation of the world in colour maps and illustrations. Moll's subscribers. As with his earlier works, the Atlas Geographus was eagerly copied and imitated.

In 1710 he began producing artfully crafted pocket globes. These were each a pair of globes, with the larger, hinged celestial globe encircled a smaller globe. On the latter he often included the route of Dampier's circumnavigation. These globes are very rare today.

In 1715 Moll issued The World Described, a collection of thirty large, double-sided maps which saw numerous editions. In these maps Moll's skill as an engraver is particularly clear. These were bound separately and then later sold in the form of atlases in a joint venture between a number of other publishers.

The series included two of the most famous Moll maps: A new and exact map of the dominions of the King of Great Britain and To The Right Honorable John Lord Sommers...This Map of North America According To Ye Newest and Most Exact Observations. These were distinctive for their elaborate cartouches and images, and are known respectively as the Beaver Map and the Codfish Map. As with much of his work, Moll used these maps to publicize and support British policy and regional claims throughout the world.

The Codfish Map shows in its cartouches a scene from the cod fisheries off Newfoundland. Since the beginning of the 16th century the cod fishery there was an important economic factor for the European colonial powers. At the time of issue, the battle over fishing rights was one of the central points of contention in the North American policy of France and England. With its depiction of the processing of freshly caught cod for shipment to Europe, Moll highlighted for subscribers and viewers the importance of this sector for his native England.

Moll labelled the Atlantic Ocean as the "Sea of the British Empire" and stressed the British claims to fishing rights off the coast of Newfoundland. In a West India map from the same series, he wrote in the southwestern corner of Carolina the words "Spanish Fort Deserted" and "Good Ground". On many of its North American maps – including on the Beaver Map – he drew particular attention to major ports streets, because he knew that was a sufficient infrastructure detail, communicating that for the further expansion of English power it was very important.

Pritchard argues that the Beaver Map was "one of the first and most important cartographic documents relating to the ongoing dispute between France and Great Britain over boundaries separating their respective American colonies ... The map was the primary exponent of the British position during the period immediately following the Treaty of Utrecht in 1713."[11]

His maps were also used by other powers to attempt support for their claims. One of Moll's maps of the island of Newfoundland, published in the 1680s, showed Pointe Riche, the southern limit of the French Shore, to be situated at 47°40' North latitude. In 1763 the French attempted to use this map to establish their claim to the west coast of Newfoundland and Labrador, arguing that Point Riche and Cape Ray were the same headland. Governor Hugh Palliser and Captain James Cook found evidence to refute Moll's claim, and in 1764 the French accepted the placement of Pointe Riche near Port au Choix.

However, all political considerations aside, Moll's maps were in his lifetime and after very influential, and are still among the most sought-after aesthetic engravings in the history of cartography.


Very good condition. This listing includes the complete entire original single sheet newspaper, NOT just a clipping or a page of it. STEPHEN A. GOLDMAN HISTORICAL NEWSPAPERS stands behind all of the items that we sell with a no questions asked, money back guarantee. Every item we sell is an original newspaper printed on the date indicated at the beginning of its description. U.S. buyers pay priority mail postage which includes waterproof plastic and a heavy cardboard flat to protect the purchased item from damage in the mail. Upon request by the buyer, we can ship by USPS Media Mail to reduce postage cost; however, please be aware that USPS Media Mail can be very slow in its time of transit to the buyer. International postage is quoted when we are informed as to where the package is to be sent. We do combine postage (to reduce postage costs) for multiple purchases sent in the same package. We list thousands of rare newspapers with dates from 1570 through 2004 on Ebay each week. This is truly SIX CENTURIES OF HISTORY that YOU CAN OWN!

Stephen A. Goldman Historical Newspapers has been in the business of buying and selling historical newspapers for over 50 years. Dr. Goldman is a consultant to the Freedom Forum Newseum and a member of the American Antiquarian Society. You can buy with confidence from us, knowing that we stand behind all of our historical items with a 100% money back guarantee. Let our 50+ years of experience work for YOU ! We have hundreds of thousands of historical newspapers (and their very early precursors) for sale.



Stephen A. Goldman Historical Newspapers has been in the business of buying and selling historical newspapers for over 50 years. We are located in the charming Maryland Eastern Shore town of OXFORD, Maryland.

Dr. Goldman is a consultant to the Freedom Forum Newseum and a member of the American Antiquarian Society. You can buy with confidence from us, knowing that we stand behind all of our historical items with a 100% money back guarantee. Let our 50+ years of experience work for YOU ! We have hundreds of thousands of historical newspapers (and their very early precursors) for sale.

We invite customer requests for historical newspapers that are not yet located in our extensive Ebay listing of items. With an inventory of nearly a million historical newspapers (and their early precursors) we are likely have just the one YOU are searching for.

WE ARE ALSO ACTIVE BUYERS OF HISTORICAL NEWSPAPERS, including large and small personal collections, bound volumes, significant individual issues, or deaccessions from libraries and historical societies. IF YOU WANT TO SELL, WE WANT TO BUY !!!

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