Versace Jeans Couture has become extremely popular as it offers trendy, informal and accessible clothing, while incorporating stylistic elements of
the main Versace collections.The diffusion line is dedicated to informality and youthfulness, and therefore focuses on new trends, such as oversized
sweatshirts, sneakers, bold prints and patterns, all with signature accents and bright colours. Versace Jeans Couture is the perfect mix of high
fashion and streetwear.
Denim is a key element. The designer jeans are available in a variety of cuts and colors. The Spring/Summer 2021 collection includes Cropped Jeans,
Boyfriend Jeans, Thigh Fit Jeans, and the eccentric Stretch Jeans With All-Over Baroque Print.“When creating the Versace Jeans Couture, I focused
my attention on the juxtaposition of the apparently opposite worlds of denim and couture,” said Donatella Versace. “The idea I had in mind was to
elevate streetwear not only in terms of quality, but most importantly in creativity and details. This collection is meant for people who know what they
want, who own their style because they have a strong personality and a sense of individuality. Boys and girls who don’t want to be necessarily labeled
in one way or another, but who want to be able to express themselves through their fashion choices.”
Versace Jeans Couture was created by Gianni and Donatella Versace in the late Eighties, who innovated the denim category by showing jeans together
with couture on the runway. The collection today ranges from men’s and women’s ready-to-wear and shoes to bags and accessories.In sync with Versace’s
design sensibility, denim is enriched with colorful or gold-tone stitching, and rich patterns and bold colors.
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