DATE OF ** ORIGINAL ** ADVERTISEMENT: CIRCA 1950'S
COMPANY NAME: OLD GOLD
PRODUCT(S): CIGARETTES
CITY / TOWN-STATE: -
OWNER: -
ENDORSER: ARTIST: PETTY (SIMILAR TO VARGA)
George Brown Petty IV (April 27, 1894 – July 21, 1975) was an American pin-up artist. His pin-up art appeared primarily in Esquire and Fawcett Publications's True but was also in calendars marketed by Esquire, True and Ridgid Tool Company. Petty's Esquire gatefolds originated and popularized the magazine device of centerfold spreads. Reproductions of his work, known as "Petty Girls," were widely rendered by military artists as nose art decorating warplanes during the Second World War, including the Memphis Belle.
Birth and early career[edit]
George Petty was born in Abbeville, the seat of Vermilion Parish in south Louisiana to George Brown Petty III and his wife, Sarah. George, IV, was the couple's second child; his sister Elizabeth had been born in 1891. The Petty family moved to Chicago, Illinois, just before the turn of the century, where George, III, a photographer of some note, enjoyed considerable success with images of young women, madonnas, and nudes.
Petty was not a particularly good student in high school, spending a great deal of time on extracurricular activities instead of schoolwork. His artistic bent first became obvious in high school, where he was the staff artist for the school newspaper.
During his high school years, he enrolled in evening classes at Chicago Academy of Fine Arts under the tutoring of Ruth VanSickle Ford, where he taught his own art course, charging classmates $5.00 per session. He also worked in his father's photo shop where he learned how to use an airbrush. In Paris, Petty studied art at the Académie Julian with Jean-Paul Laurens and others until 1916, when World War I caused Myron T. Herrick, ambassador at that time, to order all Americans to return home.
Petty returned to Chicago, and worked as an airbrush retoucher for a local printing company. He was able to establish himself as a freelance artist, painting calendar girls and magazine covers for The Household. By 1926, he was able to open his own studio.
Artistic influences[edit]
George Petty never discussed in detail those artists who influenced him, other than J. C. Leyendecker (an artist for The Saturday Evening Post during George's high school days) for his interpretation of men, Coles Phillips for his technique, and Maxfield Parrish for his use of light. However, it can be inferred from his later work that other influences included artists who were extremely popular in Paris at the time, such as Alfons Mucha, George Barbier and, in particular, the watercolor technique of England's William Russell Flint.
"The Petty Girl"[edit]
Petty is especially known for "the Petty Girl", a series of pin-up paintings of women done for Esquire from its first issue in 1933[1] until 1956.[2] Petty frequently depicted these women with the relative lengths of their legs being longer—and the relative sizes of their heads being smaller—than those of his actual models.
George Petty used his daughter as the model for an optional hood ornament, "Flying Lady" available on the Nash automobiles in the early 1950s.[3]
Petty appeared as a guest on the popular TV program What's My Line? on November 20, 1955.
Petty died in San Pedro, California, on July 21, 1975.
THEME: WOMAN ON BED
KEYWORDS (TEXT & IMAGE): SMOKE, CIGARETTE, CIGAR, TOBACCO, FILTER, PACK, BOX, PIPE, NICOTINE, BED, ROOM, SEXY, WOMAN, PIN, UP, PHONE, LAMP, HEEL, DRESS, BEAUTY, SLEEP, FRAGRANCE
DATE PRINTED ON ITEM: NO
ADVERT SIZE: APPROX- 9" x 12-1/2"
ITEM GRADE: VERY GOOD
CONDITION: CLEAN , PERFECT FOR FRAMING AND DISPLAYING.
DESCRIPTION OF ITEM: A GREAT VINTAGE ORIGINAL ADVERTISEMENT FOR A HISTORICAL COMPANY AND/OR PRODUCT.
ADVERTS ARE CAREFULLY REMOVED FROM MAGAZINE AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING.
MARGINS ARE INCLUDED IN ADVERT SIZE.
**NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED.
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