1908 Rieger & Gretz Brewers & Bottlers Leap Yr. Calendar ~Lady Drinking Beer / AlcoholThis listing is for an Antique Rieger & Gretz Brewers & Bottlers Calender with a woman drinking / holding a glass of beer.Rieger & Gretz Artist: S. Vernon Lithographer: Wolf & Co. Copyright Date: 1908"This poster was probably meant to serve a dual purpose. First and foremost, few red-blooded American men of the day could have helped but take a prolonged look at the very fair and very lovely lady that is the poster's focal point -- and hopefully they'd also notice that she was drinking a Rieger and Gretz Lager. In addition, by protraying an elegant lady enjoying a bottle of beer, the brewery was most likely hoping other women might get the same idea; for then, as now, the brewing industry wished to enlighten more women about the pleasures of beer. Rieger and Gretz was founed in 1881, at the intersection of Germantown Avenue and Oxford Street in Philadelphia. Unlike most of its counterparts in "The City of Brotherly Love," Rieger and Gretz did reopen after Prohibition ended, in 1933. However, the Riegers' involvement had been terminated, and the brewery spent the last twenty-eight years of its life as the William Gretz Brewing Company. Beset by intense competition, both from other Philadelphia brewers and the national giants, Gretz closed down in 1961. "--Will Anderson, The Beer Poster Book, 1976.In 1908 women drinking, at least in public or advertising beer / Alcohol was unheard of! This calender depicts a Victorian era dressed woman sitting outside at a lake or river side patio, about to enjoy a drink of Export Lager Beer, bottled by Rieger & Gretz. This lithographed calender is in excellent pre-owned condition. The chromolithograph is excellent, all 12 months calenders are intact, & there is no writing on the calender pages. Paper presents without tears or foxing. The metal bar used to clasp the calender is slightly rusted after 108 years.A tidbit of information: this calender is during a leap year, so February has 29 days.This calendar is 21" x 11".If you collect Rieger & Gretz Brewers & Bottlers, Antique Paper, Calenders, or Public Displays of Women Drinking, this is a must have!