After three years with the Monte Carlo Opera,^[2] Farrar made her debut at the New York Metropolitan Opera in Roméo et Juliette on November 26, 1906.^[5] She appeared in the first Met performance of Giacomo Puccini's Madama Butterfly in 1907 and remained a member of the company until her retirement in 1922, singing 29 roles there in 672 performances.^[6] She developed a great popular following, especially among New York's young female opera-goers, who were known as "Gerry-flappers".^[4] Farrar created the title roles in Pietro Mascagni's Amica (Monte Carlo, 1905), Puccini's Suor Angelica (New York City, 1918), Umberto Giordano's Madame Sans-Gêne (New York, 1915), as well as the Goosegirl in Engelbert Humperdinck's Königskinder (New York, 1910), for which Farrar trained her own flock of geese. According to a review in the New York Tribune of the first performance, "at the close of the opera Miss Farrar caused 'much amusement' by appearing before the curtain with a live goose under her arm."^[7]

Farrar recorded extensively for the Victor Talking Machine Company and was often featured prominently in that firm's advertisements. She also appeared in silent films, which were produced between opera seasons. Farrar starred in more than a dozen films from 1915 to 1920, including Cecil B. De Mille's 1915 adaptation of Georges Bizet's opera Carmen, for which she was extensively praised. "The resolution of Geraldine Farrar, the beautiful and gifted star, to employ her talents in the attaining of success in the films is one of the greatest steps in advancing the dignity of the motion pictures. Miss Farrar's 'Carmen' in the films is the greatest triumph the motion picture has yet achieved over the speaking stage," claimed the San Francisco Call & Post.^[8] For her performance, she came in fourth place in the 1916 "Screen Masterpiece" contest held by Motion Picture Magazine. Theda Bara's performance of the same role received 9,150 votes.^[9] One of her other notable screen roles was as Joan of Arc in the 1917 film Joan the Woman. In June 1931, Farrar made her debut radio broadcast over the National Broadcasting Company's nationwide "Red" network.^[10]

According to her biographer:

"Unlike most of the famous bel canto singers of the past who sacrificed dramatic action to tonal perfection, she was more interested in the emotional than in the purely lyrical aspects of her roles. According to Miss Farrar, until prime donne can combine the arts of Sarah Bernhardt and Nellie Melba, dramatic ability is more essential than perfect singing in opera."

—?Elizabeth Nash^[11]

In 1960, Farrar was awarded two stars on the Hollywood Walk of Fame, in the music and film categories, located at 1620 and 1709 Vine Street.

Beginning in 1908, Farrar had a seven-year love affair with the Italian conductor Arturo Toscanini. Her ultimatum, that he leave his wife and children and marry her, resulted in Toscanini's abrupt resignation as principal conductor of the Metropolitan Opera in 1915. Farrar was a close friend to the Met's star tenor Enrico Caruso and there has been speculation that they too had a love affair. It is said that Caruso coined her motto: Farrar farà ("Farrar will do it").^[12]

Her marriage to actor Lou Tellegen on February 8, 1916 was the source of considerable scandal. The marriage ended, as a result of her husband's numerous affairs, in a very public divorce in 1923. The circumstances of the divorce were brought again to public recollection by Tellegen's bizarre 1934 suicide in Hollywood. Farrar reportedly said "Why should that interest me?" when told of Tellegen's death.

Farrar retired from opera in 1922 at the age of 40. Her final performance was as Leoncavallo's Zazà. By this stage, her voice was in premature decline due to overwork. According to the American music critic Henry Pleasants, the author of The Great Singers from the Dawn of Opera to Our Own Time (first published 1967), she gave between 25 and 35 performances each season at the Met alone. They included 95 appearances as Madama Butterfly and 58 as Carmen in 16 seasons. The title role in Puccini's Tosca, which she had added to her repertoire in 1909, was another one of her favourite Met parts.

Farrar quickly transitioned into concert recitals, and was signed (within several weeks of announcing her opera retirement) to an appearance at Hershey Park on Memorial Day 1922.^[13] She continued to make recordings and give recitals throughout the 1920s and was briefly the intermission commentator for the Metropolitan Opera radio broadcasts during the 1934–35 season. Her unusual autobiography, Such Sweet Compulsion, published in 1938, was written in alternating chapters purporting to be her own words and those of her deceased mother, with Mrs. Farrar rather floridly recounting her daughter's many accomplishments.

In 1967, Farrar died in Ridgefield, Connecticut of heart disease aged 85, and was buried in Kensico Cemetery in Valhalla, New York. She had no children.

The Victor Talking Machine Company was an American recording company and phonograph manufacturer that operated independently from 1901 until 1929, when it was acquired by the Radio Corporation of America and subsequently operated as a division called RCA Victor.

Headquartered in Camden, New Jersey, it was the largest and most prestigious firm of its kind in the world, probably best known for its use of the iconic "His Master's Voice" trademark and the production, marketing, and design of the popular "Victrola" line of phonographs. After its merger with RCA in 1929, the company continued to make phonographs, records, radios and other products.

In 1896, Emile Berliner, the inventor of the gramophone and disc record, contracted machinist Eldridge R. Johnson to manufacture his inventions.^[1]

There are different accounts as to how the "Victor" name came about. RCA historian Fred Barnum^[2] gives various possible origins of the name in "His Master's Voice" In America, he writes, "One story claims that Johnson considered his first improved Gramophone to be both a scientific and business 'victory.' A second account is that Johnson emerged as the 'Victor' from the lengthy and costly patent litigations involving Berliner and Frank Seaman's Zonophone. A third story is that Johnson's partner, Leon Douglass, derived the word from his wife's name 'Victoria.' Finally, a fourth story is that Johnson took the name from the popular 'Victor' bicycle, which he had admired for its superior engineering. Of these four accounts, the first two are the most generally accepted."^[3] The first use of the Victor title on a letterhead, on March 28, 1901,^[4] nine weeks after the death of British Queen Victoria.

Herbert Rose Barraud's deceased brother, a London photographer, willed him his estate, including his DC-powered Edison-Bell cylinder phonograph with a case of cylinders and his dog Nipper. Barraud's original painting depicts Nipper staring intently into the horn of an Edison-Bell while both sit on a polished wooden surface. The horn on the Edison-Bell machine was black and after a failed attempt at selling the painting to a cylinder record supplier of Edison Phonographs in the UK, a friend of Barraud's suggested that the painting could be brightened up (and possibly made more marketable) by substituting one of the brass-belled horns on display in the window at the new gramophone shop on Maiden Lane. The Gramophone Company in London was founded and managed by an American, William Barry Owen. Barraud paid a visit with a photograph of the painting and asked to borrow a horn. Owen gave Barraud an entire gramophone and asked him to paint it into the picture, offering to buy the result. On close inspection, the original painting still shows the contours of the Edison-Bell phonograph beneath the paint of the gramophone.^[1]

In 1915, the "His Master's Voice" logo was rendered in immense circular leaded-glass windows in the tower of the Victrola cabinet building at Victor's headquarters in Camden, New Jersey. The building still stands today with replica windows installed during RCA's ownership of the plant in its later years. Today, one of the original windows is located at the Smithsonian museum in Washington, D.C.^[5]

In the company's early years, Victor issued recordings on the Victor, Monarch and De Luxe labels, with the Victor label on 7-inch records, Monarch on 10-inch records and De Luxe on 12-inch records. De Luxe Special 14-inch records were briefly marketed in 1903–1904. In 1905, all labels and sizes were consolidated into the Victor imprint.^[6]

The first jazz and blues records ever issued were recorded by the Victor Talking Machine Company. The Victor Military Band recorded the first recorded blues song, "The Memphis Blues", on July 15, 1914, in Camden, New Jersey.^[7] In 1917, The Original Dixieland Jazz Band recorded "Livery Stable Blues".^[8]

The advent of radio as a home entertainment medium in the early 1920s presented Victor and the entire record industry with new challenges. Not only was music becoming available over the air free of charge, but a live broadcast made using a high-quality microphone and heard over a high-quality receiver provided clearer, more "natural" sound than a contemporary record. After much resistance from executives in Victor's highest echelons, the company switched from the acoustical or mechanical method of recording to the new microphone-based electrical system developed by Western Electric in 1925. Victor called its version of the improved fidelity recording process "Orthophonic", and sold a new line of phonographs called "Orthophonic Victrolas", scientifically designed by Western Electric to play these new records. Victor's first electrical recordings, issued in early 1925 were not advertised as such; in order to create an extensive catalog of the new records to satisfy anticipated demand, and to allow dealers time to liquidate their stocks of old-style Victrolas, Victor and its longtime rival, Columbia Records, agreed to keep electrical recording secret until the autumn of 1925. Then, with the company's largest advertising campaign to date, Victor publicly announced the new technology and introduced its new records and the Orthophonic Victrolas on November 2, 1925, dubbed "Victor Day".^[1]

Victor's first commercial electrical recording was made at the company's Camden, New Jersey studios on February 26, 1925. A group of eight popular Victor artists, Billy Murray, Frank Banta, Henry Burr, Albert Campbell, Frank Croxton, John Meyer, Monroe Silver, and Rudy Wiedoeft gathered to record "A Miniature Concert". Several takes were recorded by the old acoustical process, then additional takes were recorded electrically for test purposes. The electrical recordings turned out well, and Victor issued the results that summer as the two sides of twelve inch 78 rpm disc, Victor 35753. Victor's first electrical recording to be issued was Victor 19626, a ten-inch record consisting of two numbers recorded on March 16, 1925, from the University of Pennsylvania's thirty-seventh annual production of the Mask and Wig Club, issued in April, 1925. On March 21, 1925, Victor recorded its first electrical Red Seal disc, twelve inch 6502 by pianist Alfred Cortot, of works by Chopin and Schubert.^[9]

In 1926, Johnson sold his controlling (but not holding) interest in the Victor Company to the banking firms of JW Seligman and Speyer & Co., who in turn sold Victor to the Radio Corporation of America in 1929.^[10]