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THESE ARE VERY EARLY ORIGINAL LIFE MAGAZINE COVERS (SIDE 1) WITH AN ADVERTISEMENT ON REVERSE (SIDE 2) - SO LOOK CAREFULLY AT BOTH PHOTOS!  CONDITION IS VERY GOOD.  IN SOME, YOU MAY NOTICE A FOLD DOWN THE CENTER FROM MAILING.  PLEASE LOOK OVER THESE ITEMS CAREFULLY, BOTH PAGES.  SEE BELOW FOR DESCRIPTIONS OF BOTH THE COVER AND OPPOSITE (BACKSIDE) ADVERTISEMENT.

DETAILS OF COVER:Policeman holding back happy old lady greeting returning soldiers, “Her Boy,” art by C. Clyde Squires.

ARTIST / ILLUSTRATOR:

C. CLYDE SQUIRES

(1882-1969)

Charles Clyde Squires was born August 29, 1882 in Salt Lake City, Utah. His father, Spencer Charles Squires, was born 1855 in Scotland. His mother, Ella A. Rogers, was born 1857 in Utah of Scottish ancestry. His parents married in Utah in 1877. They had three children. His older brother Orson Spencer Squires was born in 1878, and his younger brother Harold R. Squires was born in 1884. They lived at 120 North State Street in Salt Lake City. His father was a Carpenter.

In 1890, when he was seven years old, his father died at the age of thirty-four, after which he and his two brothers were raised by their widowed mother.

His uncle Harry Squires (1850-1928) was a landscape painter who also lived in Utah.

In 1895 at the age of thirteen he finished schooling and was apprenticed to the DeBousek Engraving Company, which supplied line art for advertising in local newspapers.

After a few years he began to work for newspapers as a pen and ink artist. His first published illustration appeared in The Deseret Evening News in 1898. According to the artist, "It was during the Spanish American War. When the naval fight off Santiago occurred I made a drawing of Cervera's fleet and carried it down to the offices of The Deseret Evening News, where it was accepted. That newspaper did not print half-tones at the time, so the drawing was used as a substitute for a photograph. After that the art editor [who was the cartoonist Alan A. Lovey (1877-1907)] showed me a lot about the use of pens and tricks in making lines for reproduction." After this first triumph his drawings regularly appeared in that newspaper, as well as The Salt Lake City Herald and The Salt Lake City Tribune.

He was most inspired by Charles Dana Gibson (1867-1944) Frederic Remington (1861-1909) and Howard Chandler Christy (1873-1952).

In the fall of 1900 he went to New York City to study at the New York School of Art with William Merritt Chase (1849-1916) and Robert Henri (1865-1929).

In the spring of 1901 he entered the illustrating class of Howard Chandler Christy.

In the Summer of 1901 he returned to Salt Lake City, where he was hired to work as a staff artist at a commercial advertising house. In his spare time he studied art with J. T. Harwood (1860-1940) in Salt Lake City.

In the fall of 1902 he returned to NYC and was accepted into the life class with Robert Henri, who convinced him to develop an individual style, instead of copying the styles of others. Henri also gave him the advice, "Stick to Nature. It never goes out of fashion."

In the summer of 1904 he returned to Utah and joined forces with the newspaper cartoonist Jack S. Sears (1875-1969) to found a local art school, the Modern School of Illustration, in the Templeton Building in downtown Salt Lake City. Enrollment flourished, but by September he decided to leave the school and return to New York City to pursue his professional career as a freelance commercial artist.

In October 1904 Howard Chandler Christy gave him a letter of recommendation that secured a sale to The Reader Magazine, published by the Bobs-Merrill Company.

In the fall of 1905 he opened an art studio in Manhattan at 601 West 144th Street.

In October 1905 he was invited to be one of twenty young artists to attend Howard Pyle's art class for practical illustrators, for which the master charged no tuition.

In 1906 Howard Pyle sent him to the offices of Life with a letter of introduction and suggestion that they publish his drawings.

In 1906 his work began to be published in popular nationwide magazines, such as Life and Everybody's Magazine, after which he appeared in Judge, Success, Woman's Home Companion, and St. Nicholas Magazine.

In 1907 he married Elva Eliason of Logan, Utah. She was born in 1886 of Swedish ancestry. Her father was the head of Texaco in Salt lake City. They lived at 502 West 122nd Street, near Riverside Drive in the Harlem section of Manhattan's Upper West Side.

They moved to Great Neck, Long Island, NY.

In 1908 his son Charles Clyde Squires was born. He grew up to become an advertising research director.

In 1912 his daughter Elva Jean Squires was born.

By 1916 he moved his art studio to 51 West 37th Street.

On September 12, 1918 he registered with his local draft board, as required by law, and was recorded to be thirty-six years of age, tall, slender, with blue eyes and auburn hair.

During the 1920s his work appeared in People's Home Journal, The American, Colliers, The Ladies Home Journal, and American Boy. He also illustrated several books published by Scribner's, Century, and Doubleday.

His work also appeared as cover illustrations on pulp magazines, such as Love Romances, Everybody's Magazine, Short Stories, North West Stories, Argosy All-Story Weekly, Western Romances, Rangeland Love, and Breezy Stories, the February 1, 1926 cover of which features a self-portrait cameo of the artist at his easel.

On August 22, 1937 he announced the engagement of his daughter to the son of an owner of an advertising agency.

In 1938 at the age of fifty-six he retired from illustration and accepted a job in advertising as the head of the media and markets division of the research department of NBC.

On September 11, 1948 the New York Times reported that "C. Clyde Squires had joined the advertising research and merchandising staff of Fletcher D. Richards, Inc."

C. Clyde Squires died at home in Great Neck, Long Island, NY, the age of eighty-six on April 20, 1969.










































































































DETAILS OF ADVERTISEMENT ON BACKSIDE:  

Michelin (/'m???l?n, -læ~/; French: [mi?l?~]; full name: Compagnie Générale des Établissements Michelin SCA) is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes région of France. It is the second largest tyre manufacturer in the world behind Bridgestone and larger than both Goodyear and Continental.[2] In addition to the Michelin brand, it also owns the Kléber tyres company, Uniroyal-Goodrich Tire Company, SASCAR, Bookatable and Camso brands. Michelin is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man, who is a humanoid consisting of tyres.

Michelin's numerous inventions include the removable tyre, the pneurail (a tyre for rubber-tyred metros) and the radial tyre.

Michelin manufactures tyres for Space Shuttles,[3] aircraft, automobiles, heavy equipment, motorcycles, and bicycles. In 2012, the group produced 166 million tyres at 69 facilities located in 18 countries.[4]

History[edit]

In 1889, two brothers, Édouard Michelin (1859–1940) and André Michelin (1853–1931), ran a farm implement business in Clermont-Ferrand, France. One day, a cyclist whose pneumatic tyre needed repair turned up at the factory. The tyre was glued to the rim, and it took over three hours to remove and repair the tyre, which then needed to be left overnight to dry. The next day, Édouard Michelin took the repaired bicycle into the factory yard to test. After only a few hundred metres, the tyre failed. Despite the setback, Édouard was enthusiastic about the pneumatic tyre, and he and his brother worked on creating their own version, one that did not need to be glued to the rim. Michelin was incorporated on 28 May 1889. In 1891 Michelin took out its first patent for a removable pneumatic tyre which was used by Charles Terront to win the world's first long-distance cycle race, the 1891 Paris–Brest–Paris.

In the 1920s and 1930s, Michelin operated large rubber plantations in Vietnam. Conditions at these plantations led to the famous labour movement Phu Rieng Do.[5]

In 1934, Michelin introduced a tyre which, if punctured, would run on a special foam lining, a design now known as a run-flat tyre (self-supporting type).

Michelin developed and patented a key innovation in tyre history, the 1946 radial tyre, and successfully exploited this technological innovation to become one of the world's leading tyre manufacturers.[7] The radial was initially marketed as the "X" tyre.[8] It was developed with the front-wheel-drive Citroën Traction Avant and Citroën 2CV in mind. Michelin had bought the then-bankrupt Citroën in the 1930s. Because of its superiority in handling and fuel economy, use of this tyre quickly spread throughout Europe and Asia.[7] In the U.S., the outdated bias-ply tyre persisted, with a market share of 87% in 1967.[7]

In 1966, Michelin partnered with Sears to produce radial tyres under the Allstate brand and was selling 1 million units annually by 1970.[9]

In 1968, Michelin opened its first North American sales office, and was able to grow that market for its products rapidly; by 1989 the company had a 10% market share for OEM tyres purchased by American automobile makers.[10]

Also in 1968, Consumer Reports, an influential American magazine, acknowledged the superiority of the radial construction, setting off a rapid decline in Michelin's competitor technology.[9] In the U.S., the radial tyre now has a market share of 100%.[7]

In addition to the private label and replacement tyre market, Michelin scored an early OEM tyre win in North America, when it received the contract for the 1970 Continental Mark III, the first American car with radial tyres fitted as standard.[11]

In 1989, Michelin acquired the recently merged tyre and rubber manufacturing divisions of the American firms B.F. Goodrich Company (founded in 1870) and Uniroyal, Inc. (founded in 1892 as the United States Rubber Company) from Clayton, Dubilier & Rice.[10][12] Uniroyal Australia had already been bought by Bridgestone in 1980. This purchase included the Norwood, North Carolina manufacturing plant which supplied tyres to the U.S. Space Shuttle Program.[13][14]

As of 1 September 2008, Michelin is again the world's largest tyre manufacturer after spending two years as number two behind Bridgestone.[15] Michelin produces tyres in France, Serbia, Poland, Spain, Germany, the US, the UK, Canada, Brazil, Thailand, Japan, India, Italy and several other countries. On 15 January 2010, Michelin[16] announced the closing of its Ota, Japan plant, which employs 380 workers and makes the Michelin X-Ice tyre. Production of the X-Ice will be moved to Europe, North America, and elsewhere in Asia.[17] In 2019, Michelin announced that plants in Germany and France are to be closed soon.[18]

Michelin also controls 90% of Taurus Tyre in Hungary, as well as Kormoran,[19] a Polish brand.

In December 2018, Michelin acquired Camso, a manufacturer of off-the-road tyres, tracks, and accessories for power sports, agriculture, material handling and construction markets.[20]

On 22 January 2019, it was announced that Michelin had acquired Indonesian manufacturer Multistrada Arah Sarana, which produces Achilles Radial and Corsa tyres.[21] On 19 June that year, Michelin owns 99.64% of the share capital of Multistrada.[22]


 
ARTIST / ILLUSTRATOR:   

THEME:

EXTRA INFO  (TEXT &IMAGE):  BLACK AND WHITE INSERT PHOTOGRAPHY CAN EVOKE MANY MOODS / EMOTIONS.... WHEN FRAMED FOR DECOR USE.  THESE INSERT PHOTO'S COME FROM VINTAGE PERIODICALS AND MOST OFTEN ARE THE *ONLY* GIVEN SOURCE OF THAT PHOTO.  HAVING NEVER BEEN AVAILABLE FOR PURCHASE IN OTHER FORMATS THESE INSERT PHOTO'S ARE UNIQUE IN THIS FORM.  THEY MAT AND FRAME UP WONDERFULLY WELL FOR THE WALL DECOR OF ANY HOME OR OFFICE.  BLACK AND WHITE PHOTOGRAPHY HAS THAT DISTINCTIVE TOUCH OF ROMANTICISM AND NOSTALGIA THAT, THEREFORE, MAKES THEM BASICALLY TIMELESS IN STYLE.
  
CONDITION:  CLEAN, PERFECT FOR FRAMING AND DISPLAYING. 

INSERT PHOTO'S ARE CAREFULLY REMOVED FROM VINTAGE PERIODICALS AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING.  
MARGINS ARE INCLUDED IN ADVERT SIZE.

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THE ADVERT OR ARTICLE YOU RECEIVE WILL BE CRISP AND LEGIBLE, WE HAVE PURPOSEFULLY BLURRED THE IMAGE A LITTLE.

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