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ITEM SIZE CAN BE FOUND BY USING RULERS ALONG EDGE IN PHOTO - IN INCHES

THESE ARE ADVERTISEMENTS FROM LIFE MAGAZINE - EARLY 1900'S. LOOK CAREFULLY AT RULERS ALONGSIDE EDGE OF PHOTOGRAPH FOR SIZE AND A FEW HAVE A FOLD DOWN THE CENTER, FROM WHEN THEY WERE MAILED.

DETAILS OF ITEM:THE MUTUAL LIFE INSURANCE COMPANY OF NEW YORK EQUIPMENT PRINTER TYPERWITER INDEX CARD SECRETARY

An addressograph is an address labeler and labeling system.

In 1896, the first U.S. patent for an addressing machine, the Addressograph was issued to Joseph Smith Duncan of Sioux City, Iowa. It was a development of the invention he had made in 1892. His earlier model consisted of a hexagonal wood block onto which he glued rubber type which had been torn from rubber stamps. While revolving, the block simultaneously inked the next name and address ready for the next impression. The "Baby O" model was put into production on July 26, 1893, in a small back room of the old Caxton Building in Chicago, Illinois.^[1]^[2]

The original company which manufactured the Addressograph, Addressograph International, merged in 1932 with American Multigraph of Cleveland, Ohio, to form the Addressograph-Multigraph Corporation manufacturing highly efficient addressograph and duplicating machines. In 1978 the corporate headquarters moved from Cleveland to Los Angeles, California, and the corporation name changed in 1979 to AM International, later AM Jacquard Systems (after acquiring Jacquard Systems). In 1982, the firm filed for bankruptcy under Chapter 11.^[3]

An Addressograph system of the 1960s was essentially a Graphotype debossing machine for preparing address plates, a cassette-style plate feeder, a heavy-duty, rapidly moving inked ribbon, a platten for hand-feeding the mail piece, and a foot pedal for stamping the address. The individual steel address plates were inserted into card-sized frames which had a series of slots along the top where colored metal flags could also be inserted for sorting purposes. The plate assemblies were placed in steel cassettes resembling library card catalogue drawers, which were manually inserted into the machine. At the press of the foot pedal the plate assemblies were swapped in sequence in a similar fashion to a slide projector, placing an impression of the raised type onto the mail piece.

Addressograph was one of the comparator companies in the book Good to Great.

An Addressograph was used by the artist Jean Tinguely in his famous Homage to New York (1960) machine performance.^[4]^[5]

ARTIST / ILLUSTRATOR:



THEME:

EXTRA INFO  (TEXT &IMAGE):  BLACK AND WHITE INSERT PHOTOGRAPHY CAN EVOKE MANY MOODS / EMOTIONS.... WHEN FRAMED FOR DECOR USE. THESE INSERT PHOTO'S COME FROM VINTAGE PERIODICALS AND MOST OFTEN ARE THE *ONLY* GIVEN SOURCE OF THAT PHOTO. HAVING NEVER BEEN AVAILABLE FOR PURCHASE IN OTHER FORMATS THESE INSERT PHOTO'S ARE UNIQUE IN THIS FORM. THEY MAT AND FRAME UP WONDERFULLY WELL FOR THE WALL DECOR OF ANY HOME OR OFFICE. BLACK AND WHITE PHOTOGRAPHY HAS THAT DISTINCTIVE TOUCH OF ROMANTICISM AND NOSTALGIA THAT, THEREFORE, MAKES THEM BASICALLY TIMELESS IN STYLE.
CONDITION:  CLEAN, PERFECT FOR FRAMING AND DISPLAYING.

INSERT PHOTO'S ARE CAREFULLY REMOVED FROM VINTAGE PERIODICALS AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING.
MARGINS ARE INCLUDED IN ADVERT SIZE.

**NOTE**: PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED.
THE ADVERT OR ARTICLE YOU RECEIVE WILL BE CRISP AND LEGIBLE, WE HAVE PURPOSEFULLY BLURRED THE IMAGE A LITTLE.

At ADVERTISINGSHOP(DIVISION OF BRANCHWATERBOOKS) we look for rare &unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world.

ALL items we sell are ORIGINALand 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this.

As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend to you wonderful historic graphics of the past.

PLEASE LOOK AT OUR PHOTO'S CLOSELY AS THEY ARE IMAGES OF THE PRODUCT BEING SOLD..... NOT STOCK PHOTO'S

**We pride ourselves on quality products, great service, accurate gradations and fast shipping.**

GREAT DECOR / ART FOR: HOME OFFICE BUSINESS SHOP STORE CASINO LOFT STUDIO GARAGE BEDROOM COLLECTION

MOST ITEMS ARE VERY GOOD AND BETTER... THE ACTUAL CONDITION CAN BE SEE BY HOVERING OVER THE PHOTO FOR A CLOSEUP.

**For multiple purchases please wait for our combined invoice. Shipping discount are ONLY available with this method. Thank You.

We ship via United States Postal Service. We have a 3 day handling time not including weekends or holidays.
A Note to our international buyers (Including Canada). Please read before placing a bid or buying an item:

**Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer's responsibility. Please check with your country's customs office to determine what these additional costs will be prior to bidding/buying on items.

We ask that payments be made within 3 days or notify us via email otherwise. We send out a reminder payment email once and then proceed with unpaid item report on the 7 th day.

****** WE PRIDE OURSELVES ON ACCURATE DESCRIPTION..... GREAT SERVICE ..... AND FAST...SAFE...SHIPPING *******

YOUR AD WILL BE SHIPPED ROLLED IN A PROTECTIVE PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS.

FDA449