Further Details

Title: Adventure Tourism and Outdoor Activities Management
Condition: New
Subtitle: A 21st Century Toolkit
Author: Ian Jenkins
Format: Paperback
ISBN-10: 1786390868
EAN: 9781786390868
ISBN: 9781786390868
Publisher: CABI Publishing
Genre: Business & Finance
Release Date: 04/02/2019
Description: An essential resource for those wishing to understand the driving factors behind the operation of an adventure tourism company, this textbook offers guidance on how to deliver a profitable and sustainable product. The importance of changing markets, technology and corporate social responsibility, including environmental impacts and climate change, are discussed in the context of managing an adventure tourism firm. To remain profitable, companies must address these issues along with the important aspects of risk and safety. Key features include: - Case studies from successful professionals in the industry. - Consideration of the development of sustainable adventure tourism. - Guidance on managing products and customers. Compiled from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both students taking university courses on adventure tourism and outdoor recreation as well as professionals working within the industry.
Language: English
Country/Region of Manufacture: GB
Item Height: 246mm
Item Length: 189mm
Item Width: 12mm
Item Weight: 623g
Release Year: 2019

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