Further Details

Title: In the Plex
Condition: New
Subtitle: How Google Thinks, Works, and Shapes Our Lives
Author: Steven Levy
Format: Paperback
ISBN-10: 1416596593
EAN: 9781416596592
ISBN: 9781416596592
Publisher: Simon & Schuster
Genre: Computing & Internet
Topic: Business & Finance
Release Date: 05/08/2021
Description: “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.

Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business.

Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups.

In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).
Language: English
Country/Region of Manufacture: US
Item Height: 213mm
Item Length: 140mm
Item Width: 30mm
Item Weight: 354g
Release Year: 2021

Missing Information?

Please contact us if any details are missing and where possible we will add the information to our listing.