Further Details
Title: What Would Apple Do? Condition: New Subtitle: How you can learn from Apple and make money Author: Dirk Beckmann Format: Paperback EAN: 9781849545730 ISBN: 9781849545730 Publisher: Biteback Publishing Genre: Business & Finance Release Date: 12/06/2013 Description: In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store - the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully. Language: English Country/Region of Manufacture: GB Item Height: 181mm Item Length: 111mm Item Width: 16mm Item Weight: 159g Release Year: 2013 Missing Information?
Please contact us if any details are missing and where possible we will add the information to our listing. |