About the Book:-

‘Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic’ – Kim Scott, bestselling author of Radical CandorA Wall Street Journal bestseller.An inside account of Apple's creative process during the golden years of Steve Jobs.'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.'Adam Grant, bestselling author of OriginalsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.


Brand New - Shrink Wrapped - Box Packed

FAST SHIPPING Through FedEx/DHL/UPS/Aramex

Shipping Information

Ø  We ship to US, Canada, UK, and Europe Countries via DHL/FedEx/UPS/Aramex/USPS (exclude Saturday, Sunday & Public Holiday).

Ø  Tracking number will be uploaded into your eBay page.

Ø  We don’t ship to PO BOX, APO/FPO/PR address.

Ø  The phone number is required at the time of delivery.

Ø  No responsibility to be accepted in case of Non-Delivery due to wrong address, Non-Availability at the time of Delivery.

Ø  In case of Non-Delivery, you are advised to contact your local carrier indicating your tracking number and claim the delivery.

Ø  In case of package being returned due to Non-Delivery, a re-shipping charge of $15.00 shall be applicable for USA & Canada only. For all other countries please check with us.

Ø  Buyer is responsible for any customs or import duties as per rules & regulations in your country.

Ø  We can not change the shipping address or cancel the order if the book shipped out.

Return & Exchange Policy

Ø  Returns accepted only in case of delivery of wrong edition or defective/damaged book within 30 days after the date of delivery.

Ø  In case of a return the refund shall be done only through PayPal subject to a 15% re-stocking fee.

Ø  The buyer shall be responsible for all Return Shipping costs. Return shipping cost shall be paid only in case of damaged book received.

Ø  Customers must request a Returned Authorization Number from us before a return.  The tracking number of return shipment is required.