Electronic Commerce 2010
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Art Nr.: 0137034652
ISBN 13: 9780137034659
B-Nr: INF1000030084
SubTitle: Pearson Global Edition
ReleaseYear: 2009
Published by: Pearson Education
Edition: 6/2009
Cover: Softcover
Cover Format: 274x216x30
Pages: 968
Weight: 1579 g
Language: Englisch
Author: King E. Turban
Beschreibung
Description
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks -all from a managerial perspective that helps make EC relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks -all from a managerial perspective that helps make EC relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT.