1946 SAIL VESSEL NAUTICAL COVER ELCO SPORT CRUISE BOAT SPORT BAYONNE AD FC2672  

DATE OF THIS  ** ORIGINAL **  ITEM: 1946

THIS IS A TWO-PAGE ITEM - MAGAZINE COVER ON FRONT WITH ADVERTISEMENT ON REVERSE - PLEASE LOOK AT BOTH PHOTO'S CAREFULLY FOR SIZE AND CONDITION!


ILLUSTRATOR/ARTIST: ILLUSTRATED COVER AND AD

OTHER INFORMATION RELATING SPECIFICALLY TO THIS ITEM:   CRUISETTE FLEET 27' SPORT CRUISER 35' CRUISETTE 40' CRUISER 47' CRUISER 62' MOTOR YACHT NEW JERSEY PT

The Electric Launch Company, later renamed Elco Motor Yachts ("Elco"), is an American boat building and electric motor company that has operated from 1893 to 1949 and from 1987 to the present.  Elco first made its mark at the World's Columbian Exposition of 1893 in Chicago. Fifty-five launches, each 36 feet long and powered by battery-driven electric motor, carried over a million passengers.

In 1899 Isaac Rice, president of the Electric Storage Battery Company and owner of Electric Boat Company, now Electro-Dynamic Company, (both suppliers to Elco), acquired Elco as a subsidiary of his new Electric Boat Company. Elco built a new boatyard in Bayonne, New Jersey soon afterward. Previously, Elco boats had been built in subcontracted facilities.

By 1900, electric-powered pleasure boats outnumbered the combined number of boats powered by steam and explosive engines (as gasoline-powered motors were called). By 1910, the advantages of the range and power of gasoline came to dominate the market and Elco converted to motor boats.

The company built the first diesel powered yacht in America, Idealia, built during 1911 and launched in 1912. Idealia was owned by the company into 1916 and used for demonstrating the application of two stroke diesel engines in yachts. On 22 October 1913 under ELCO corporate manager Henry R. Sutphen Idealia performed a trial on the Hudson River witnessed by naval engineers and architects on a run of about sixty miles from the Columbia Yacht Club at 86th Street to Croton Point and back. The original Idealia installation was a reversible, air started, two cycle engine with six working cylinders and one two stage air compression cylinder that was rated at 150 horsepower at 550 revolutions per minute. The original engine was replaced by a NELSECO 120 horsepower four cycle engine by February 1915.

During World War I, the company built five hundred and eighty 80-foot submarine chasers (aka Motor Launches) for the British Admiralty, and 448 110-foot submarine chasers and 284 boats of other types for the US Navy.

Between the wars, it introduced the 26-foot Cruisette, a cabin cruiser which became successful. This was followed in the 1930s with 30-foot to 57-foot Veedettes and Flattops.

During World War II, Elco formed the Elco Naval Division in Bayonne, New Jersey. Nearly 400 Elco PT boats were produced for the U.S. Navy. After experimentation, the first PT boat built in any quantity was the 73-foot type. Later 77-foot and 80-foot types were built. More 80-foot Elco boats were built than any other type of US motor torpedo boat.

Perhaps the most notable 80-foot PT boat was PT-109, commanded by future president John F. Kennedy. Even though 85' Elco crash rescue boats were substituted in the 1963 film PT 109, the "Elco" script logo can be seen on the cockpit throttle housing in several scenes in the picture.

At the end of the war, the company merged with its sister company, Electric Boat, under John Jay Hopkins. In 1949, Electric Boat decided to focus on government contracts for submarines, and Elco was closed until 1987

Today Elco produces hand-crafted replicas of some of its classic launches in Athens, New York.[The company also still makes electric motors, mainly used to repower sailboats and heavy displacement powerboats as a replacement for diesel engines. Their EP Motors range in power from 1–35 kW, which is the diesel equivalent of 2–70 hp. Elco has also worked on recent projects with Hunter Marine to outfit some of their yachts with Elco motors and a combination of solar panels and wind turbines.

OTHER INFO OF CONCERN FOR THIS LISTING SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS:    

BOATING MAGAZINES / PERIODICALS USUALLY HAD SUCH EXCITING AND BEAUTIFUL COVERS.  THUS THEY MAT AND FRAME VERY NICELY FOR THE COTTAGE, BOAT + OUTBOARD COLLECTOR, PROFESSIONAL OFFICE, THE MAN-CAVE ---- AND OF COURSE ALSO THE SHE-SHED.......HAHA!

BECAUSE OF THE LIMITED AUDIENCE THE PRINT RUN OF MOST BOATING AND MOTORING PERIODICALS WERE MUCH SMALLER THAN THE "MAIN STREAM" MAGS.  AND...  BECAUSE OF THE NORMAL ENVIRONMENT  PER USAGE THESE MAGS TOOK A LOT OF HARD "THUMBING" AND WEAR.   SURVIVAL RATE WAS SMALL AS THEY WERE OFTEN PASSED FROM HAND TO HAND UNTIL JUST ABOUT DESTROYED. 

COVER WEAR ON THESE TYPE OF PERIODICALS IS USUALLY TO A HIGHER DEGREE, THUS, WHEN POSSIBLE, TO LOCATE HIGHER QUALITY ISSUES THEY ARE PRICED ACCORDINGLY AND ARE VERY DESIRABLE.

Motor Boating began in 1907 as The Motor Boating Magazine. It was renamed Motor Boating and Sailing in 1970, and MotorBoating in 2000. It ceased publication in 2011.

Motor Boating & Sailing, "The Boat Owner's Magazine," was founded in 1907 as a yachting publication with the original title Motor Boating; the word "sailing" was added to the title in 1970. William Randolph Hearst acquired it in 1909 as part of his fledgling magazine operation. The legendary Charles F. Chapman, author of the seaman's bible Chapman's Piloting, served as editor and publisher for 55 years. Motor Boating & Sailing has won more than 50 editorial and design awards, more than all other boating magazines combined.

Yachting is an American luxury boating magazine WHICH BEGAN PUBLICATION IN 1907.

The monthly Rudder Magazine for Yachtsmen was first published in 1891 and ceased publication in June 1977. The magazine's founder and first editor, Thomas Fleming Day, born Somerset, England in March 1861, died 19 August 1927 at his home in Harlem, New York, was working in 1890 as a boat salesman for a shop on Dey Street in New York which also produced a catalog of nautical wares. His employer thought that “getting out a little paper” and charging for advertising space would be more lucrative than producing all those free catalogs. Mr Day obliged.  From July 1977 until January 1981 (occasionally later), the name of "The Rudder" was used by Inland Sea, Lakeland Boating, Lakeland Boating/Sea, Sea, Sea (Inland edition) and Western Sea.

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At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world.

Our AD's and COVER'S are ORIGINAL and 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this.

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PLEASE LOOK AT OUR PHOTO CLOSELY AS IT IS (ALBEIT LOWER RESOLUTION) THE PRODUCT BEING SOLD.....NOT STOCK IMAGES 

**NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED.  SOMETIMES THE PAGES HAVE BEEN TRIMMED.. PLEASE NOTE THE ACTUAL SIZE OF SELLING AD IN THE ATTACHED PHOTO IMAGE... WHAT YOU SEE IS WHAT YOU GET...

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FC2672

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