These are very well printed badges on a high quality paper and backed by a metal backplate. At the front there is a gel like coating.

The badges have some glue on them, but if you are planning to place them on anything apart from floss surface, you would likely need to purchase some additional adhesion/glue.

This should be able to fit V6 steering wheels of Reid Atiwa Smart Roadster Brabus or anywhere else you would like them.