Every year, 92 million tons of clothing enterinto the Earth’s soil; decommissioned. Surprisingly, almost 60% of all clothing material is actually plastic!1 According to earth.org, the average USConsumer throws away 81.5 pounds of clothes, which is 2,150 pieces PER SECOND.1 In addition, the number of times a garment isworn has declined by around 36% in 15 years.1 At present, many items are worn only seven toten times before being tossed; reflecting a decline of more than 35% in 15years.1 This means, more andmore clothes are being thrown away that were HARDLY EVER WORN!!
The fashion industry is the second largest polluter of clean waterand 85% of textiles end up in a landfill or incinerated.3
So, what can be done?
Making GYLTY our way oflife
GYLTY, a Made in the USA company, looks to fiillin the gap for consumers, providing consumers a way to purchase unique, sexyclothes with the latest styles while using greater than 50% repurposedmaterials. A large quantity of thematerials being used are the ones doing the greatest damage to the climate; thesynthetic ones. GYLTY will provide the consumers with exciting and fascinating (fictional) stories detailing the source of the materials used, making the very fact thatthey had once been used a reason that it is desirable. Consumers will be excited to see the newest designs and combinationsof materials, and each piece will be a “Limited” or “One-Of-A-Kind,”“Uber-Rare” piece, making them something akin to high-end art pieces, and lessof the mass-produced items flooding chain stores. A GYLTY customer will wear their item withpride, and know that they are the only ones in the WORLD that have it! This rarity and originality make theword-of-mouth travel like wildfire.