Established in Camden, New Jersey, Victor was the largest and most prestigious firm of its kind in the world, best known for its use of the iconic "His Master's Voice" trademark, the design, production and marketing of the popular "Victrola" line of phonographs and the company's extensive catalog of operatic and classical music recordings by world famous artists on the prestigious Red Seal label. After Victor merged with RCA in 1929, the company maintained its eminence as America's foremost producer of records and phonographs until the 1960s.

In 1896, Emile Berliner, the inventor of the gramophone and disc record, contracted machinist Eldridge R. Johnson to manufacture his inventions.

There are different accounts as to how the "Victor" name came about. RCA historian Fred Barnum gives various possible origins of the name in "His Master's Voice" In America, he writes, "One story claims that Johnson considered his first improved Gramophone to be both a scientific and business 'victory.' A second account is that Johnson emerged as the 'Victor' from the lengthy and costly patent litigations involving Berliner and Frank Seaman's Zonophone. A third story is that Johnson's partner, Leon Douglass, derived the word from his wife's name 'Victoria.' Finally, a fourth story is that Johnson took the name from the popular 'Victor' bicycle, which he had admired for its superior engineering. Of these four accounts, the first two are the most generally accepted." The first use of the Victor name was on a letterhead, dated March 28, 1901.

Herbert Rose Barraud's deceased brother, a London photographer, willed him his estate, including his DC-powered Edison-Bell cylinder phonograph with a case of cylinders and his dog, named Nipper. Barraud's original painting depicts Nipper staring intently into the horn of an Edison-Bell while both sit on a polished wooden surface. The horn on the Edison-Bell machine was black and after a failed attempt at selling the painting to a cylinder record supplier of Edison Phonographs in the UK, a friend of Barraud's suggested that the painting could be brightened up (and possibly made more marketable) by substituting one of the brass-belled horns on display in the window at the new gramophone shop on Maiden Lane. The Gramophone Company in London was founded and managed by an American, William Barry Owen. Barraud paid a visit with a photograph of the painting and asked to borrow a horn. Owen gave Barraud an entire gramophone and asked him to paint it into the picture, offering to buy the result. On close inspection of the painting, the contours of the Edison-Bell phonograph are visible beneath the paint of the gramophone.

In 1915, the "His Master's Voice" logo was rendered in immense circular leaded-glass windows in the tower of the Victrola cabinet building at Victor's headquarters in Camden, New Jersey. The building still stands today with replica windows installed during RCA's ownership of the plant in its later years. Today, one of the original windows is located at the Smithsonian museum in Washington, D.C.