How To Make Enormous Amounts Of Money
  Packaging & Marketing Information  

Yes, we WANT to know. America's thirst for   inside information, for how-to-do-it-ourselves, for secrets, for information   of every imaginable variety is insatiable.
 
  Look around. Bookstores are bigger and busier than ever. Specialty-interest   how-to videos sell by the millions. Specialty-interest magazines proliferate.   Newsletters. Seminars. Courses. 900 Numbers. Infomercials. Talk radio's boom.   On-line services. Everywhere you look, you'll see "information"   being sold, bought and consumed at an unbelievable pace. Fortunately, anybody   can get in this game, "cheap" if necessary, and make a fortune.
 
  I have personally made my fortune marketing "information" - but I'm   not a college grad; I have no formal training in writing or in advertising; I   stuttered as a kid and barely survived high school speech class; I have no   special, technical expertise; and, for me, a computer is a big, fat   paperweight. I suppose I'm woefully unqualified for this business. I doubt if   I could even get a job at a New York ad agency or publishing company. Still,   this year I'll sell over a million dollars worth of my own "information   products." (And help my clients sell 100 times that much!)
 
  If you're a "novice", how can you find out about all the   opportunities in this field? I have one big, giant, all-encompassing resource   that will absolutely astound and amaze you.
 
  If you're already a "pro" in some aspect of the information   business, I want you to know that THOUSANDS of knowledgeable, experienced and   professional pros have bought this resource and praised it as their best-ever   investment.

The Ultimate Information Entrepreneur Super Manual
5th Edition/Up-Dated  

This huge 589-page Manual covers EVERY imaginable   way you can make enormous amounts of money By packaging and marketing   information. I've included a partial Contents List on the next two pages.   Now, let me tell you a little bit about the background of this very unusual   resource:

It All Started With A Chance, Off-The-Cuff Remark
Over A Friendly Chivas & Water

I was sitting with a long-time client, at   a patio table, at a popular resort in southern California, sipping a Chivas; we were relaxing after a long day of meetings,   mostly talking about nothing, when he said: "I'd give a thousand dollars   just to root through your file cabinets."
 
  "Root?" I asked.
 
  "Yeah. Look. Dig. Treasure-hunt. Poke. Maul.   Swipe. Root."
 
  So I Dumped All My File Cabinet Drawers Out On The Floor.....   and he was right; there was a fortune there in   information - including countless little 'tidbits', examples of unusual   strategies, little-known sources, stuff I pretty much kept to myself. Anybody   trying to market "information" in any form would kill for all this   - or spend nearly 20 years accumulating, saving, sorting   like I did. So, the first edition of this book was born.
 
  By the way, ads I've created for my products and my clients run in many   national magazines and other publications, to the tune of $20,000, $30,000,   $50,000 or more every month. Some ads have been running and producing every   month for years. One client's in the 5th consecutive year airing the same   infomercial I created for him. Another client mails tens of thousands of the   letters I helped him develop every month. Another has a $200,000.00+ per   month home-based business. I could go on and on. And all that how-to know-how   is in this book.

This May Have Been The Ugliest Book Ever Published.

I took the piles on the floor, sorted 'em by topic, photocopied a ton of stuff, wrote   explanations to go with it, and spiral-bound it all together into a rather   ugly, lumpy, very unpretentious, fat book. And, largely thanks to   enthusiastic endorsements from such people as Gary Halbert   (arguably the all-time greatest practitioner of "salesmanship in   print", publisher of The Halbert Letter) and   Greg Renker (Guthy-Renker   Corp., famous for infomercials and information products like 'Think And Grow   Rich', 'Personal Power', etc.), I quickly sold over 1,000 copies - at the   fat-as-the-book price of $199.00. And I have received more praise, more   testimonials and more recognition for this ugly, fat book than for anything   else I've ever done. Heck, it even won the Book Of The Year Award, in the   'Mail-Order' category, from the North American Bookdealers   Association.
 
  Since then, thousands more copies have been sold throughout the U.S., Canada   and in several other countries. Harv Eker, one of the leading seminar leaders in Canada,   dealing with entrepreneurial subjects, offers it at all of his seminars. Ted   Thomas, joint venture marketing expert, says it's the very best resource he's   ever found.

If Somebody Tries To Take Your Copy Away From You,
You'll Be Tempted To Fight Him To The Death

I was on an airplane with one guy; he   pulled it out of his briefcase; and, geez, it looked like it had been through   a hurricane and run over by a truck - pages were loose, there were Post-It   Notes all over it, the visible pages were covered with handwritten notes and   hi-liter pen markings, and the whole mess was held together By two thick   rubber bands. "Use that a lot?" I asked.
 
  Not recognizing me, the fellow said, "I'll tell you something - after   nearly twenty years in mail-order, I'd given up on finding anything really   new AND useful in any book until I got this thing. I use this just about   every day. I won't even travel without it. I'm trying to absorb it all into   my brain before it self-destructs completely. Most valuable thing I ever   bought."
 
  I'm pretty confident you'll feel the same way about your copy. And I've got   good news. We've added a detailed Index, so you can find things. (The first   edition didn't even have page numbers!) I recently went through and up-dated   it and even added a few more things. We even strengthened the spiral-binding. But we didn't raise the price. It's still   $199.00.
 
  A Partial List of Topics included:

∑         HOW TO PRODUCE   YOUR "INFORMATION PRODUCTS"....12 Steps to   an
  audio product....18 Steps to a video product.... How to save 25% to 75% from
  most video production quotes!.... How to create and   sell a "Moneymaking
  Business Opportunity".... The 39 best kinds of 'Information   Products'....
   

∑         UNDERSTANDING   AND PROFITING FROM "THE MONEY ISSUES"....
  How to replace up-front costs with royalties and: how to convert vendors to
  at-risk partners....
 
   

∑         PREPARING   MARKETING MATERIALS FOR YOUR "INFORMATION PRODUCTS"   ....Everything you need to know about what works and what
  does not (based on 5-Million-$ research and experience)....
 
   

∑         HOW TO MAKE   BIG MONEY SELLING YOUR "INFORMATION PRODUCTS" WITH CHEAP CLASSIFIED   ADVERTISING.... The"best" media....   Classified ad Copywriting tips....
 
   

∑         HOW TO BE A   "BIG PLAYER" IN THE "INFORMATION PRODUCTS BUSINESS" WITH   PRINT MEDIA
 
   

∑         DISPLAY   ADVERTISING.... How to get Agency Discounts.... First-Time Advertiser   discounts.... and save 17%-50% off "rate cards" (price lists).
 
   

∑         HOW TO CHOOSE   THE RIGHT MAILING LISTS TO PROFITABLY SELL
  YOUR "INFORMATION PRODUCTS" VIA DIRECT-MAIL....    How not to get
  ripped off (Most beginners do!).... Where to learn about and 'comparison   shop' thousands of good lists....
 
   

∑         MARKETING   STRATEGIES OF SPECIAL IMPORTANCE WITH
  "INFORMATION PRODUCTS".... How to use Guarantees to boost   response....
  "The Charles Atlas Method" can double your profits...."
 
   

∑         HOW TO REALLY   GET "FREE" ADVERTISING FOR YOUR "INFORMATION   PRODUCTS".... How to get on lots and lots of Radio Talk Shows.... be   interviewed over the phone, long distance.... give out your 800#.... sell   your products!
 
   

∑         UNUSUAL WAYS   TO MAKE MONEY WITH YOUR "INFORMATION PRODUCTS".... How to sell by   mail to Libraries.... How to sell by mail to the Military....
 
   

∑         HOW TO GET   YOUR "INFORMATION PRODUCTS" ADVERTISED ON TV -
  IN INFOMERCIALS.... Transcript of my complete speech on the Information   Business from the famous Gary Halbert Key West   College Of Millionaires
  Seminar, which direct marketing entrepreneurs pay $7,000 to attend....
 
   

∑         HOW TO MAKE A   LOT OF MONEY, BUILD WEALTH AND NET WORTH AND SELL "INFORMATION PRODUCTS" VIA THE NEWSLETTER BUSINESS....Why the Newsletter Business may be the best business   in the world.... Advice directly from the most successful newsletter   entrepreneurs in America....
 
   

∑         HOW TO MAKE   MONEY SELLING "INFORMATION PRODUCTS" AS A PROFESSIONAL SPEAKER....   5 ways to establish and promote yourself, your credibility and your value as a speaker.... Why and how being a "part-time" (not full-time) speaker" is a marketing   advantage....
 
   

∑         HOW TO MAKE   MONEY SELLING "INFORMATION PRODUCTS" IN THE SEMINAR BUSINESS.... 5   types of seminars you can make money promoting....12 best ways to market ANY seminar....12 'tricks'   for boosting attendance....
 
   

∑         HOW TO MAKE   MONEY SELLING "INFORMATION PRODUCTS" BY PHONE.... New ways to make   money and sell products via 'recorded messages".... How to get "information Products" telemarketed   by professionals on commission - with
  no investment, no hiring, no hassles....
 
   

∑         HOW TO MAKE   MONEY SELLING "INFORMATION PRODUCTS" VIA MULTI-LEVEL MARKETING   AND/OR HOW TO SELL A MULTI-LEVEL OPPORTUNITY BY MAIL.... Facts & Myths.... all about MLM/Network marketing.... What   you must know about "the legal issues....
 
   

∑         HOW TO MAKE   LOTS OF MONEY FROM THE MAILING LIST(S) YOU DEVELOP   BY SELLING "INFORMATION PRODUCTS".... 3 ways to make BIG MONEY,   even from "small" lists.... Who will pay you 50 cents per name?....
 
   

∑         HOW TO OPERATE   YOUR "INFORMATION PRODUCTS" BUSINESS PROFITABLY AND EFFICIENTLY....   AND HELPFUL INFORMATION ABOUT VENDORS AND SUPPLIERS FOR YOUR   "INFORMATION PRODUCTS" BUSINESS.... Best "short run" book   printers.... How to self-publish books at amazing low costs.
   

"The Ultimate Information Entrepreneur Super   Manual"
  5th Edition/589 Pages
  by Dan Kennedy.....$199.00