Batman "BAT GYRO" Launcher Manipulation Test (using Prototype)
Market Research Final Report (January 1991)

Batman Dark Knight toys were introduced by Kenner in 1990. 
This item was being considered for the 1991 line, but was not introduced. 

From my personal Kenner mementos.  

As a former Kenner employee myself (1982-92), this item is from my personal collection of mementos stored away from my 33-year career in the toy industry.  

Kenner introduced its line of Batman Dark Knight action figures, accessories and role play toys in 1990.   

RESEARCH OBJECTIVES:  The purpose of this research was to determine if boys could successfully load, wind, and launch the Bat Gyro.  Average flight distance and child perceptions were also obtained. 

This is a set of 3 internal Kenner market research documents (12 total pages):

- Final Report:  Bat Gyro Manipulation (7 pages, dated January 21, 1991).

- Demonstraton Script (1 page)

- Observation Form and Questionnaire (4 pages).

The original typewritten master was on Kenner Products letterhead when we were part of Kenner Parker Toys.  Copies were then sent to ONLY the 14 people in the DISTRIBUTION LIST.  (NOTE: Scans of pages are shown, with names masked for privacy in this listing.  A large "K" was added as a watermark in the listing photos.)  Only the winning bidder can enjoy all the details of the documents. 

PLEASE NOTE: My research reports should be considered "one-of-a-kind original" documents. Company masters were destroyed years ago.  Knowing everyone in the Distribution List, I am confident that no one else retained their copy.  These are my only ORIGINAL DOCUMENTS of this report. 

I did not author this report, but my name appears in the distribution list. 

They were neatly stored away in a file folder all these years.  As such, they are in USED, but VERY GOOD - EXCELLENT CONDITION.  

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Questions?  Please see my card in the last photo for information. 

A UNIQUE collector's item for fans of Batman and Kenner internal documents.