About this item Maybelline® New York Color Sensational® The Loaded Bolds Lipstick Hypercolor pigments and an opaque, creamy clay base deliver one-stroke intensity. Sumptuous honey nectar leaves a creamy finish. Maybelline’s Color Sensational The Loaded Bolds is available in a range of pigment-loaded shades from deep plums and electric blues to vibrant reds and natural nudes.  Dermatologist tested. Allergy tested.