Finally, a matte liquid lipstick that wears comfortably without drying out your lips! A water-in-oil emulsion that's formulated with a patented Ultra Thin Film technology to deliver weightless texture and a second-skin feel without sacrificing intense color payoff. And it has Vitamin E for comfortable, non-drying wear. Its unique cushion sponge allows for maximum absorption of the formula to deliver a precise, soft application onto the lips, and buildable color that dries without smudging or transfer. A highly pigmented matte liquid lipstick, delivering intense color payoff with a lightweight, second-skin feel that wears comfortably throughout the day without drying. Its pillow-like cushion applicator allows for precise application- no streaks or smudges.