Revered for its anti-ageing and skin brightening properties, vitamin C is a powerful skincare ingredient that can mitigate damage caused by free radicals and improve the appearance of dull, uneven skin, wrinkled skin.

Vitamin C (also known as ascorbic acid) is a water-soluble vitamin that has many benefits for the skin when used topically. 

An uneven skin tone is caused by hyperpigmentation, discolouration and dark spots, which occur when the body produces excess melanin (the pigment in your skin that gives it its colour). 

Vitamin C evens out the skin tone by inhibiting the production of tyrosinase, an enzyme that is responsible for the production of melanin. With continued topical use, vitamin C can help to prevent dark spots from forming and brighten skin without altering its normal pigmentation. 

Free radicals are highly reactive atoms that are missing an electron. When they land on the skin, they ‘steal’ electrons from skin cells and cause significant damage, including premature ageing. 

Vitamin C is a potent antioxidant that helps to offset these free radicals (caused by daily aggressors such as UV damage and exposure to air pollution) by providing them with an electron, thus rendering them harmless and preventing them from damaging skin cells.  

Vitamin C also triggers skin cell renewal and accelerates the production of collagen and elastin (two proteins that are responsible for the plumpness and elasticity of skin), helping to reduce the appearance of fine lines and wrinkles. 

There are many forms of vitamin C for skin, all of which provide antioxidant protection against free radicals and help skin to feel firmer and look brighter. However, vitamin C in its purest form (ascorbic acid) is extremely sensitive to air and light, and will break down if regularly exposed to either. Consequently, our formulations use the best stabilised form of vitamin C:

Sodium Ascorbyl Phosphate: Considered to be the most stable form of vitamin C, it does not degrade or oxidise over time. Instead, the benefits of vitamin C remain effective and potent throughout the product’s shelf life.