Color Riche Ultra Matte is a highly pigmented, ultra-rich matte collection curated with lip tone nude shades to enhance your natural lip color. The end result, your lips but better. Colour Riche Ultra Matte lipsticks are formulated with silky oils providing intense hydration for all day comfort and wear, while feeling light on lips. A luxurious lipstick formulated with a light diffusing gel that brings a soft-focus focus effect on the lips, making lips appear smooth and matte without a dry look. From warm pink shades to skin flattering nudes, find the perfect nude shade.  Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. For a more precise application, line your lips with Colour Riche Matte Lipliner.