Cost Benefits

• Premium Filters Direct filters pay for itself in a matter of months.
• Never buy a paper filter again, the best way to save money in the long run.
• Having a permanent filter around will save you the aggravation of discovering you are out of paper filters while you are getting your day started.
• By choosing a Reusable Coffee Filter, you can help reduce landfill waste, keep your wallet happy, save trees, and help the planet.

Made To Purify

• Our filters are individually wrapped; therefore your filters remain fresh.
• Premium Filters Direct water filters decontaminate fine particles to keep the coffee maker functioning normally.
• Our filters stop harmful chemicals from passing into your freshly brewed cup of coffee! Not only do they affect you, but they also negatively impact the brewing process; therefore leaving your fresh cup not very appealing.
• Replace your filter every sixty days or every sixty tank refills for best results.

Improves Overall Taste

• Premium Filters Direct filters let the natural coffee bean oils seep through to provide a full coffee flavor enhancement.
• You may wonder exactly what chemical residues are lurking in that paper as a by-product of the paper-making process.
• Our stainless steel mesh filter allows greater flow for a more balanced brew.
• Taste the difference using Premium Filters Direct premium products for a richer, better brew.

Eco-Friendly

Our Premium Filters Direct  filters eliminate the need for paper filters. Save the planet by removing the waste paper filters make!

• Coffee drinkers in the USA dispose of over 200 million paper coffee filters each day. That’s enough paper filters to fill a 19 story building. These paper filters end up in landfill sites.
• Everyday it takes over 11,000 trees to make all of these paper filters. That’s 30,000 acres of forest per day.
• The paper making industry uses toxic chlorine chemicals in its manufacturing process, not so with our filter.
• With health in mind, GoldTone's filters are BPA free.