Product Information
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Despite the growing economic importance
of the Asia Pacific region, Western firms remain underrepresented. To
remedy this situation, Western firms must approach their operations in
Asia strategically, by questioning many of the traditional assumptions
of Western business. While Japan has been the subject of much Western
scrutiny, the other nations in the region--South Korea, Taiwan,
Singapore, the Philippines, Malaysia, Hong Kong, Indonesia, China, and
Thailand--have been virtually overlooked. Strategies for Asia Pacific ,
the culmination of two decades of research and direct professional
experience, is written to provide Western companies with a hands-on
approach to doing business in Asia Pacific. The authors first define the
region's key characteristics, its role in the world economy, and key
features of market and consumer behavior. The book then turns to an
overview of the competitive market for developing business there,
outlining what is required to design and manage joint-ventures. The
final chapters examine the prospective pitfalls in managing Asia Pacific
operations and the human resource issues associated with such
operations before concluding with projections for future trends in the
development of the region.
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Product Identifiers
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Publisher |
NY University Press |
ISBN-10 |
0814751563 |
ISBN-13 |
9780814751565 |
eBay Product ID (ePID) |
721260 |
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Product Key Features
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Format |
Trade Paperback |
Language |
English |
Publication Year |
1999 |
Genre |
Business & Economics, History |
Number of Pages |
400 Pages |
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Dimensions
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Item Length |
9in. |
Item Height |
9in. |
Item Width |
6in. |
Item Weight |
18.1 Oz |
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Additional Product Features
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Lc Classification Number |
Hf1452.5.P16l37 1999 |
Edition Description |
Revised Edition |
Reviews |
"This informative and comprehensive book will be of value to
business practitioners and students wanting to know how Asian Pacific
business networks operate." - Choice, "This informative and
comprehensive book will be of value to business practitioners and
students wanting to know how Asian Pacific business networks operate."
-Choice, "This informative and comprehensive book will be of value to
business practitioners and students wanting to know how Asian Pacific
business networks operate." - Choice ,, This informative and
comprehensive book will be of value to business practitioners and
students wanting to know how Asian Pacific business networks operate. |
Author |
Philippe Lasserre, Hellmut Schütte |
Copyright Date |
1999 |
Target Audience |
Scholarly & Professional |
Topic |
Asia / General, International / General, Oceania |
Lccn |
98-054345 |
Dewey Decimal |
338.8/8/091823 |
Dewey Edition |
21 |
Illustrated |
Yes |