Laserlure features all-new computer controlled laser technology combined with proven superior lure body design that heralds the next generation of fishing technology. 

In the same way most animals respond to laser light, we found that fish are no different. They not only chase the laser light, but will also attack and bite it. Laser light is amplified and coherent making it more visible: thereby resulting in more strikes. To further enhance the appeal, we have combined the laser flash action with treble hooks to mimic wounded bleeding fish making it almost irresistible to fish.

Laserlure is water activated for maximum battery life. No switches or batter changes are required. This versatile lure is appropriate for freshwater and saltwater. Laserlure uses laser-sharp Mustad hooks.