250LONDON is the brainchild of Menswear Designer, Adam Waite. An ex-Motocross racer, Adam has had a passion for Motocross since he was a kid, growing up in the Welsh Countryside. He started racing in his teens and even qualified for the School Boy Championships! He's always been inspired by the good old days of Malcolm Smith and JT Racing etc, the scream of 2 stroke engines and the smell of the pre-mix fuel.
With 250LONDON, Adam is cultivating a cool selection of Motocross, MTB and BMX apparel. Modern in design but unique in style!
The other half of 250 is Jennifer Johnston, Adam's Wife and ex-Cross Country MTB Racer. Jen raced for Scotland in the 90's and was the original and sole rider for Team Bontrager/Trek in the UK! There's still cycling passion in those legs to this day!